Meta's Biggest Rival Posts Visible Success On Gaming Foray Despite Bigger Rivals Like Tencent, NetEase
Meta's Biggest Rival Posts Visible Success On Gaming Foray Despite Bigger Rivals Like Tencent, NetEase
TikTok parent ByteDance Ltd's gaming foray exudes promise as spending across its mobile titles grew over the past year, according to Sensor Tower.
The report highlighted TikTok owner generated $1 billion of player spending across its mobile games as of the year ended June 20, 2022, up 16% year-on-year.
ByteDance had set up a dedicated gaming business unit internally, CNBC reports. ByteDance also acquired major gaming studios Moonton and C4 to boost overseas growth.
Bang Bang from Moonton contributed 32% of the annual $1 billion figure, followed by C4′s Girls Chronicle: Idle Heroine.
China's gaming license approval list missed big names like Tencent Holding Ltd (OTC: TCEHY) and NetEase, Inc (NASDAQ: NTES), forcing the companies to grow focus on overseas expansion. Sensor Tower expects ByteDance to follow suit due to the country's unpredictable regulatory environment. ByteDance had been expanding its operations both in China and internationally.
The player spending across Tencent mobile games totaled $7.9 billion globally, while NetEase's figure totaled $3.1 billion, versus ByteDance's $1 billion.
Asia proved to be its biggest market as Japan accounted for 34% of player spending on ByteDance's mobile titles, followed by China and the U.S.
Meta Platforms Inc (NASDAQ:META) has been struggling to replicate TikTok's success as it continued to lose users to the latter.
TikTok根據傳感器塔的數據,母公司字節跳動有限公司的遊戲進軍散發着希望,因為在過去的一年裏,其手機遊戲的支出有所增長。
報告強調,截至2022年6月20日的財年,TikTok Owner在其手機遊戲中產生了10億美元的玩家支出,同比增長16%。
據CNBC報道,字節跳動已經在內部成立了一個專門的遊戲業務部門。字節跳動還收購了主要的遊戲製片廠Moonton和C4,以促進海外增長。
來自Moonton的Bang Bang貢獻了10億美元年度票房的32%,緊隨其後的是C4的《女孩紀事:閒散的女英雄》。
中國博彩牌照審批名單不及預期期待大牌如騰訊控股有限公司(場外交易:TCEHY)和網易-S股份有限公司(納斯達克:NTES),迫使這些公司更加關注海外擴張。傳感器塔預計,由於該國不可預測的監管環境,字節跳動也將效仿。字節跳動一直在擴大在中國和國際上的業務。
《騰訊控股》手遊的全球總消費額為79億美元,而網易-S的總消費額為31億美元,字節跳動的消費額為10億美元。
事實證明,亞洲是字節跳動最大的市場,日本佔字節跳動手機遊戲玩家支出的34%,緊隨其後的是中國和美國。
Meta Platform Inc.新浪納斯達克(Tmall:META)一直在努力複製TikTok的成功,因為它的用户不斷被後者搶走。
譯文內容由第三人軟體翻譯。
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