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Ad Industry's Biggest Conference Returns With New Winner: Find Out Who

Ad Industry's Biggest Conference Returns With New Winner: Find Out Who

廣告業最大的會議帶着新的贏家迴歸：找出誰
Benzinga Real-time News ·  2022/06/25 01:15
  • The advertising industry's biggest conference has returned with a new winner Amazon.com, Inc (NASDAQ: AMZN), after a two-year break, Bloomberg reports.
  • Amazon occupied a portion of the beachfront at the annual Cannes Lions show with the "Amazon Port," its most extensive showcasing at the conference yet reflecting its growing significance.
  • Tech companies like Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) Google, and Spotify Technology S.A. (NYSE:SPOT) showcase offerings during the event, with sun loungers and drinks during the day and D.J.s and dancing at night to lure potential customers into learning about ad offerings and building relationships.
  • Also Read: Needham Considers It Futile For Meta To Compete With TikTok, YouTube, Amazon, Google
  • Amazon's ad business generated over $31 billion in 2021, more than doubling over 2019, just behind Alphabet and Meta Platforms Inc (NASDAQ:META) in sharp contrast to five years ago, when it was still described as "nascent," drawing attention for renting a suite at the Carlton Hotel. 
  • Amazon generates ad sales from multiple channels, including sponsored ads, display, video, and brand advertising.
  • However, economic slowdown concerns continue to plague the industry, mainly triggered by Snap Inc's (NYSE:SNAP) profit warning in May.
  • Amazon recently lost its Worldwide Consumer CEO, David H. Clark, who resigned after 23 years.
  • Amazon promoted veteran executive Doug Herrington to the CEO of Worldwide Amazon Stores (renamed from Worldwide Consumer) and John Felton as its new head of Operations. 
  • Price Action: AMZN shares traded higher by 2.10% at $114.80 on the last check Friday.
  • 廣告業最大的會議回來了，帶來了新的贏家亞馬遜，Inc.據彭博社報道，在中斷兩年後，新浪納斯達克(Youku Tudou：AMZN)股價下跌。
  • 在一年一度的戛納獅子展上，亞馬遜憑藉“亞馬遜港口”佔據了部分海濱區域，這是亞馬遜在會議上最廣泛的展示，也反映了它日益增長的重要性。
  • 科技公司，比如Alphabet公司(納斯達克：谷歌)(納斯達克：谷歌)Spotify Technology S.A.(紐約證券交易所股票代碼：Spot)在活動期間展示產品，白天有陽光躺椅和飲料，晚上有DJ和舞蹈，以吸引潛在客户瞭解廣告產品和建立關係。
  • 另請閲讀： 李約瑟認為Meta與TikTok、YouTube、亞馬遜、谷歌競爭是徒勞的
  • 亞馬遜的廣告業務在2021年產生了超過310億美元的收入，比2019年翻了一番多，僅次於Alphabet和Meta Platform Inc.(納斯達克股票代碼：META)與五年前形成鮮明對比，當時它還被描述為“新生”，因在卡爾頓酒店租了一間套房而引起人們的注意。
  • 亞馬遜的廣告銷售來自多個渠道，包括贊助美國存托股份、展示、視頻和品牌廣告。
  • 然而，對經濟放緩的擔憂繼續困擾着該行業，主要是由Snap(紐約證券交易所股票代碼：Snap)5月份發佈盈利預警。
  • 亞馬遜最近失去了全球消費者首席執行官大衞·H·克拉克，他在任職23年後辭職。
  • 亞馬遜提拔資深高管道格·赫林頓擔任全球亞馬遜商店(從Worldwide Consumer更名)的首席執行官，約翰·費爾頓擔任新的運營主管。
  • 價格行動：在週五的最後一次檢查中，AMZN的股價上漲了2.10%，至114.80美元。

譯文內容由第三人軟體翻譯。


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