This US Ruling Could Force Google To Break Up Its Ad Business
This US Ruling Could Force Google To Break Up Its Ad Business
美國的這項裁決可能迫使谷歌拆分其廣告業務
- A bipartisan group of senators led by Utah Republican Mike Lee introduced legislation targeting conflicts of interest in the advertising technology industry, the Wall Street Journal reports.
- The legislation could force Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) Google to break up its dominant online-ad business.
- The Competition and Transparency in Digital Advertising Act would prohibit companies processing over $20 billion in digital ad transactions annually from participating in more than one part of the digital advertising ecosystem.
- It will require Google to divest significant portions of the digital advertising business it built following its 2008 acquisition of DoubleClick Inc. Google's "network" business, which includes tools used by third parties to buy and sell ads, generated $31.7 billion in revenue in 2021.
- Google is the dominant player at every link in the chain that connects buyers and sellers of online advertising.
- The legislation would prohibit Google from operating tools that help companies sell and purchase ads and the auction houses, or exchanges, where transactions happen in split seconds.
- Lee said, "When a company can wear all these hats simultaneously, it can engage in conduct that harms everyone."
- The legislation could force Meta Platforms Inc's (NASDAQ:FB) Facebook to divest significant portions of its advertising business.
- Price Action: GOOG shares closed lower by 0.10% at $2,212.80 on the last check Friday.
- Photo via Pixabay
- A bipartisan group of senators led by Utah Republican Mike Lee introduced legislation targeting conflicts of interest in the advertising technology industry, the Wall Street Journal reports.
- The legislation could force Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) Google to break up its dominant online-ad business.
- The Competition and Transparency in Digital Advertising Act would prohibit companies processing over $20 billion in digital ad transactions annually from participating in more than one part of the digital advertising ecosystem.
- It will require Google to divest significant portions of the digital advertising business it built following its 2008 acquisition of DoubleClick Inc. Google's "network" business, which includes tools used by third parties to buy and sell ads, generated $31.7 billion in revenue in 2021.
- Google is the dominant player at every link in the chain that connects buyers and sellers of online advertising.
- The legislation would prohibit Google from operating tools that help companies sell and purchase ads and the auction houses, or exchanges, where transactions happen in split seconds.
- Lee said, "When a company can wear all these hats simultaneously, it can engage in conduct that harms everyone."
- The legislation could force Meta Platforms Inc's (NASDAQ:FB) Facebook to divest significant portions of its advertising business.
- Price Action: GOOG shares closed lower by 0.10% at $2,212.80 on the last check Friday.
- Photo via Pixabay
- 據《華爾街日報》報道，由猶他州共和黨人邁克·李領導的兩黨參議員小組提出了一項針對廣告技術行業利益衝突的立法。
- 該立法可能會迫使Alphabet公司納斯達克代碼：GOOG)(納斯達克代碼：GOOGL)谷歌拆分其佔主導地位的在線廣告業務。
- 《數字廣告競爭與透明度法案》將禁止每年處理超過200億美元數字廣告交易的公司參與數字廣告生態系統的一個以上部分。
- 它將要求谷歌剝離其在2008年收購後建立的數字廣告業務的很大一部分DoubleClick Inc.谷歌的“網絡”業務，包括第三方用來買賣美國存托股份的工具，在2021年創造了317億美元的收入。
- 在連接在線廣告買家和賣家的鏈條中，谷歌是每一個環節的主導者。
- 這項立法將禁止谷歌操作幫助公司買賣美國存托股份和拍賣行的工具，這些拍賣行和交易所的交易發生在瞬間。
- 李開復説：“當一家公司可以同時擔任所有這些職務時，它就可以從事損害所有人的行為。”
- 該立法可能會迫使Meta Platels Inc.(納斯達克：FB)臉書將剝離其大部分廣告業務。
- 價格行動：在週五的最後一次檢查中，谷歌股價收盤下跌0.10%，至2212.80美元。
- 圖片來源：Pixabay
譯文內容由第三人軟體翻譯。
以上內容僅用作資訊或教育之目的，不構成與富途相關的任何投資建議。富途竭力但無法保證上述全部內容的真實性、準確性和原創性。
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