YouTube Forays Live Stream Shopping, Intensifies Rivalry With Instagram

YouTube進軍Live Stream購物，加劇與Instagram的競爭

Benzinga Real-time News · 2022/05/20 00:23

Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) YouTube pitched itself to advertisers at the YouTube Brandcast event as a better place for their TV ad dollars, TechCrunch reports.
YouTube teased upcoming features that it claimed would make it easier for viewers to discover and buy from brands.
YouTube touted its forthcoming tools to offer advertisers a better way to engage viewers and connect with their audience.
YouTube's shopping live streams platform also offers other tools specifically designed to drive sales.
A YouTube feature will allow two creators to go live simultaneously to co-host a single live shopping stream, intensifying rivalry with Meta Platforms Inc (NASDAQ: FB) Instagram.
Another feature will help creators start a shopping live stream on their channel, redirecting their audience to a brand's channel for fans to keep watching.
Lately, YouTube has been working to transform its platform into a shopping destination with product launches like shoppable ads or the ability to shop directly from live streams hosted by creators.
Price Action: GOOG shares traded higher by 0.44% at $2,258 on the last check Thursday.

Alphabet公司納斯達克：谷歌)(納斯達克：谷歌)據TechCrunch報道，在Youtube Brandcast活動上，YouTube向廣告商推銷自己是一個更好的電視廣告收入來源。
YouTube調侃了即將推出的功能，稱這些功能將使觀眾更容易發現品牌並從品牌中購買。
YouTube吹噓其即將推出的工具將為廣告商提供一種更好的方式來吸引觀眾並與他們的觀眾建立聯繫。
YouTube的購物直播平臺還提供了其他專門為推動銷售而設計的工具。
YouTube的一個功能將允許兩個創作者同時直播，共同主持一個直播購物流，加劇了與Meta Platform Inc.(納斯達克：FB)Instagram.
另一項功能將幫助創作者在他們的頻道上啟動購物直播，將他們的觀眾重定向到某個品牌的頻道，供粉絲繼續觀看。
最近，YouTube一直在努力將其平臺轉變為一個購物目的地，推出像可購物美國存托股份這樣的產品，或者能夠通過創作者託管的直播流直接購物。
價格行動：在週四的最後一次檢查中，谷歌股價上漲0.44%，至2258美元。

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