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Troika Media Group and Southland Conference Announce 2022 Rebrand

Troika Media Group and Southland Conference Announce 2022 Rebrand

三駕車傳媒集團和南國會議宣布 2022 年重塑品牌
GlobeNewswire ·  2022/04/12 00:06

LOS ANGELES, CA, April 11, 2022 (GLOBE NEWSWIRE) -- via NewMediaWire – Troika Media Group, Inc. (Nasdaq:TRKA) ("TMG" or "Company"), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands, today announced it will collaborate with the Southland Conference, to rebrand the conference, unify the brand across all platforms and better position the conference for the future of college athletics. Established in 1963, the Southland Conference is an NCAA Division I league with eight member institutions currently located in Texas and Louisiana.

加利福尼亞州洛杉磯,2022 年 4 月 11 日(GLOBE NEWSWIRE)-通過 NewMediaWire — 三菱傳媒集團有限公司(NASDAQ:trka)(簡稱 TMG 或「公司」),為全球品牌提供整合品牌和營銷解決方案的品牌諮詢和營銷創新公司,今天宣布將與 Southland 會議合作,將在會議上重塑所有平台的會議和統一品牌地位為大學田徑運動的未來。成立於 1963 年,南國會議是 NCAA I 級聯賽,目前位於德克薩斯州和路易斯安那州的八個成員機構。

Troika has been at the forefront of college athletics branding for the past five years having worked closely with ESPN College Basketball, ESPN College Football, SEC Network, ACC Network, Big Ten Network, Pac-12 Networks and CBS Sports. Troika recently partnered with Yahoo Sports on the first ever NIL deal for current student-athletes participating in March Madness by signing Duke's Paolo Banchero and Gonzaga's Chet Holmgren as brand ambassadors.

三駕馬車一直處於大學競技品牌的前沿在過去的五年中,與 ESPN 大學籃球密切合作, ESPN 大學足球, SEC 網絡, ACC 網絡, 十大網絡, Pac-12 網絡和 CBS 體育.三駕馬車最近與雅虎體育合作,為當前學生運動員參與三月瘋狂的第一筆交易,簽署了公爵的保羅班切羅班切羅和岡薩加的切特·霍爾姆格倫(Chet Holmgren)作為品牌大使。

Troika will work closely with newly appointed Southland Conference Commissioner Chris Grant, a trailblazer whose broad experience as a college athletics executive runs the spectrum from on-campus to mid-major and most recently a senior leader at the Pac-12 Conference. Grant, a former football student-athlete, is the Southland's first African American commissioner in its 59-year history. 

三駕馬車將與新任命的南國會議專員克里斯·格蘭特(Chris Grant)密切合作,這是一位開拓者,作為一名大學田徑執行官的豐富經驗,其豐富的經驗運行了從校園到中主要,最近是 Pac-12 會議的高級領導人。格蘭特(Grant)是前足球學生運動員,是南國 59 年歷史上第一位非裔美國人專員。

Commissioner Grant said, "After strategic discussions with our Board of Directors, athletic directors, student-athletes, and fans, we are excited to pursue a brand that reflects this new era of the Southland Conference. In partnership with Troika, we will celebrate the Conference's unified approach in pursuit of our north star, the student-athlete experience, as well as share the vibrant stories of our institutions and the Gulf Coast region, home of the most passionate and resilient athletic communities in the nation."

專員 Grant 表示:「經過與我們的董事會、體育總監、學生運動員和球迷進行策略性討論後,我們很高興能夠追求一個反映南國會議新時代的品牌。我們將與 Troika 合作,慶祝會議的統一方法,以追求我們的北極星、學生與運動員的體驗,並分享我們機構和墨西哥灣沿岸地區的充滿活力的故事,這是全美最熱情和最具韌性的體育社區的所在地。」

"Chris Grant is the type of leader that inspires everyone around him," commented Troika's Senior Account Director, Aaron Sapiro. "We've had the opportunity to meet with conference staff, University presidents, Athletic Directors, student-athletes and fans and the Conference is united in a bold, innovative vision for the future." 

三駕馬車的高級客戶總監亞倫·薩皮羅(Aaron Sapiro)評論說:「克里斯·格蘭特是激勵周圍每個人的領導者。「我們有機會與會議工作人員、大學校長、體育總監、學生運動員和球迷會面,而這次會議將團結在一個大膽、創新的未來願景中。」

Working with the Southland Conference, TMG's rebranding will include the following:

與南國會議合作,TMG 的品牌重塑將包括以下內容:

  • Brand strategy, including vision, mission, positioning, values and brand personality
  • A new name for the conference and its sub-brands and properties
  • A new logo that is uniting and inspirational
  • Brand voice and brand line
  • An updated design system for all touchpoints throughout the ecosystem
  • 品牌戰略,包括願景、使命、定位、價值觀和品牌個性
  • 會議及其子品牌和屬性的新名稱
  • 一個團結和鼓舞人心的新徽標
  • 品牌聲音和品牌線
  • 適用於整個生態系統中所有接觸點的更新設計系統

About the Southland Conference

關於南國會議

Founded in Dallas in 1963 and now in its 59th competitive season, the Southland Conference celebrates the academic and competitive achievements of its member institutions and their student-athletes. Based in Frisco, Texas, the league now includes eight members in Louisiana and Texas and sponsors 19 NCAA Division I sports, with NCAA Championships automatic berths in 12 applicable team sports. The Southland Conference has won numerous national championships, including the 2021 NCAA Division I FCS title, and wins regularly in other sports in NCAA postseason play, including the 2021 Division I Men's Basketball Championship. The Conference also features a newly-expanded agreement with ESPN Networks, broadcasting hundreds of competitions each year, and is represented in the national corporate sales marketplace by Van Wagner Sports and Entertainment. The Southland has also served as the host conference for the successful NCAA Division I FCS Championship Game in Frisco since 2011.

南國會議於 1963 年在達拉斯成立,現在是第 59 屆競爭賽季,旨在慶祝其成員機構及其學生運動員的學術和競爭成就。該聯盟總部位於德州弗里斯科,現在包括路易斯安那州和德克薩斯州的八名成員,並贊助 19 個 NCAA I 級體育項目,並在 12 項適用的團隊運動中設有 NCAA 錦標賽自動泊位。南國會議贏得了眾多全國錦標賽, 包括 2021 NCAA I 級 FCS 冠軍, 並定期在 NCAA 季後賽中在其他體育項目中獲勝, 包括 2021 年一級男子籃球錦標賽.本次會議還設有與 ESPN 網絡新擴展的協議, 廣播數百場比賽每年, 並在全國企業銷售市場由范瓦格納體育和娛樂代表.南國還擔任主機會議為成功的 NCAA 一級 FCS 錦標賽在弗里斯科自 2011.

About Troika Media Group

關於三駕車傳媒集團

Troika Media Group is an end-to-end brand solutions company that creates both near-term and long-term value for global brands in entertainment, sports and consumer products. Applying emerging technology, data science, and world-class creative, TMG helps brands deepen engagement with audiences and fans throughout the consumer journey and builds brand equity. Clients include Apple, Hulu, Riot Games, Belvedere Vodka, Unilever, UFC, Peloton, CNN, HBO, ESPN, Wynn Resorts and Casinos, Tiffany & Co., IMAX, Netflix, Sony, Yahoo and Coca-Cola. For more information, visit

Troika Media Group 是一家端到端品牌解決方案公司,為全球娛樂、體育和消費品品牌創造近期和長期價值。TMG 應用新興技術、數據科學和世界一流的創意,幫助品牌在整個消費者旅程中加深與受眾和粉絲的互動,並建立品牌資產。客戶包括蘋果,葫蘆,防暴遊戲,麗城伏特加,聯合利華,UFC,佩洛頓,CNN,HBO,ESPN,永利度假村和賭場,蒂芙尼公司,IMAX,Netflix,索尼,雅虎和可口可樂。如需詳細資訊,請造訪

Forward-Looking Statements

前瞻性陳述

Certain statements in this press release that are not historical facts are forward-looking statements that reflect management's current expectations, assumptions, and estimates of future performance and economic conditions, and involve risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements made herein. Forward-looking statements are generally identifiable by the use of forward-looking terminology such as "believe," "expects," "may," "looks to," "will," "should," "plan," "intend," "on condition," "target," "see," "potential," "estimates," "preliminary," or "anticipates" or the negative thereof or comparable terminology, or by discussion of strategy or goals or other future events, circumstances, or effects. Moreover, forward-looking statements in this release include, but are not limited to, the impact of the current COVID-19 pandemic, which may limit access to the Company's facilities, customers, management, support staff, and professional advisors, and to develop and deliver advanced voice and data communications systems, demand for the Company's products and services, economic conditions in the U.S. and worldwide, and the Company's ability to recruit and retain management, technical, and sales personnel. Further information relating to factors that may impact the Company's results and forward-looking statements are disclosed in the Company's filings with the SEC. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company disclaims any intention or obligation, other than imposed by law, to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.

本新聞稿中某些並非歷史事實的陳述是前瞻性陳述,反映了管理層目前對未來績效和經濟狀況的預期、假設和估計,並涉及風險和不確定性,這些因素可能導致實際結果與本文所作的陳述所預期的重大不同。前瞻性陳述通常可以通過使用前瞻性術語來識別,例如「相信」,「預期」,「可能」,「看起來」,「意志」,「應」,「計劃」,「意圖」,「條件」,「目標」,「看」,「潛在」,「估計」,「初步」或「預期」或「預期」或「預期」的目標或其可比較的目標或術語或其他未來事件、情況或影響。此外,此版本中的前瞻性聲明包括但不限於目前 COVID-19 大流行的影響,這可能會限制公司設施、客戶、管理人員、支援人員和專業顧問的存取權限,以及開發和提供先進的語音和資料通訊系統、對公司產品和服務的需求、美國和全球的經濟狀況,以及公司的銷售和招聘能力,以及招聘和技術人員的能力。有關可能影響公司業績的因素及前瞻性陳述的進一步資料,在本公司向 SEC 提交的檔案中披露。本新聞稿中包含的前瞻性聲明自本新聞稿發布日期起作出,本公司不承擔任何法律施加以外的意圖或義務,更新或修訂任何前瞻性聲明,無論是由於新信息,未來事件或其他原因造成的。

Contact:
Troika Media Group
Kevin Aratari 
kevin@troikamedia.com 

聯繫方式:
三駕車媒體集團
凱文·阿拉塔利
kevin@troikamedia.com

Investor Relations
TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com

投資者關係
紅外線
凱文·麥格拉斯
+1-646-418-7002
kevin@tradigitalir.com


譯文內容由第三人軟體翻譯。


以上內容僅用作資訊或教育之目的,不構成與富途相關的任何投資建議。富途竭力但無法保證上述全部內容的真實性、準確性和原創性。
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