Abercrombie & Fitch Jumps into Activewear with Launch of New Sub-Brand, YPB
Abercrombie & Fitch Jumps into Activewear with Launch of New Sub-Brand, YPB
YPB
YPB
The all-new line of trend-forward activewear, which is a direct answer to customer requests, aims to empower you to reach "Your Personal Best"
作為對客户要求的直接回應，這一全新的潮流前瞻運動服系列旨在讓你接觸到Y我們的P個人化BEst“
NEW ALBANY, Ohio, March 16, 2022 (GLOBE NEWSWIRE) -- Abercrombie & Fitch, a division of Abercrombie & Fitch Co. (NYSE: ANF), today announces the launch of YPB, an all-new activewear sub-brand. YPB stands for "Your Personal Best" and aims to empower customers to perform to their highest potential – from sprinting to stretching, lifting to simply life-ing—whatever that may be. The sub-brand features a collection of fashion-forward yet functional activewear and accessories for men and women and is available now at and in most North American Abercrombie & Fitch stores.
俄亥俄州新奧爾巴尼，2022年3月16日(Global Newswire)--Abercrombie&Fitch是Abercrombie&Fitch Co.(紐約證券交易所代碼：ANF)的子公司，今天宣佈推出全新的運動服副品牌YPB。YPB是“Your Personal Best”的縮寫，其目標是讓顧客發揮最大的潛能--從短跑到伸展，從舉重到簡單的生活--無論是什麼。這個子品牌的特色是一系列時尚前衞但功能強大的男女運動服和配飾，目前在北美大多數Abercrombie&Fitch門店都有售。
YPB's assortment celebrates what makes you sweat. The collection features super soft, squat-proof and breathable bottoms, performance tops with four-way stretch, sweat-wicking and anti-odor elements, studio outer layers and trending fashion details like cutouts and straps. YPB's styles are available in XXS-XXL with additional options for long and short lengths.
YPB的各式各樣的產品都是為了慶祝是什麼讓你流汗。該系列的特點是超級柔軟、防蹲和透氣的內褲，性能上衣帶有四向拉伸、排汗和防氣味元素，工作室外層和流行的時尚細節，如剪裁和皮帶。YPB的款式有XXS-XXL兩種，還有長短兩種款式可供選擇。
"We've been dedicated to outfitting our millennial consumers for every part of their lives, whether they're traveling, brunching with friends or celebrating a wedding, for example. Being active is another key part of that lifestyle, and now, with the launch of YPB, we can meet those specific needs," said Kristin Scott, Global Brand President at Abercrombie & Fitch Co. "We're laser-focused on listening to our customers, and they were clear: They're looking for fashion-forward activewear that actually performs, looks good and combines quality with value. YPB delivers on all of that, while also providing the comfort and attention to detail that our customers expect from us."
Abercrombie&Fitch Co.全球品牌總裁克里斯汀·斯科特表示：“我們一直致力於為千禧一代的消費者提供生活的方方面面的裝備，無論他們是在旅行、與朋友共進午餐還是慶祝婚禮。活躍是這種生活方式的另一個關鍵部分，現在，隨着YPB的推出，我們可以滿足這些特定的需求。”“我們專注於傾聽我們的客户，他們很清楚：他們正在尋找真正能發揮作用、看起來不錯、將質量與價值結合在一起的時尚前衞運動服。YPB提供了所有這些，同時也提供了客户對我們的期望的舒適性和對細節的關注。”
To bring YPB to life, designers spent hundreds of hours conducting fit research on models across genders, sizes, shapes and heights to ensure pieces delivered on presentation as well as performance. Additionally, YPB's team held focus groups with customers and key fitness and lifestyle influencers to gain their perspective on what they and their followers were missing from the activewear world, refining designs to ensure seaming, stretch, and details like pocket angles and drawstrings could all help customers move freely and comfortably.
為了讓YPB栩栩如生，設計師們花了數百個小時對不同性別、尺寸、形狀和身高的模特進行合身研究，以確保作品在展示時和表現上都是正確的。此外，YPB的團隊與客户以及關鍵的健身和生活方式影響者舉行了焦點小組，以獲得他們和他們的追隨者在運動服世界中缺失的東西的觀點，改進設計以確保接縫、拉伸以及口袋角度和拉繩等細節都可以幫助客户自由舒適地移動。
For more information and to shop YPB's latest styles, visit Abercrombie on Instagram, @abercrombie, or .
欲瞭解更多信息併購買YPB的最新款式，請訪問Instagram上的Abercrombie，@Abercrombie，或。
About Abercrombie & Fitch
關於Abercrombie&Fitch
Abercrombie & Fitch believes every day should feel as exceptional as the start of the long weekend. Since 1892, the brand has been a specialty retailer of quality apparel, accessories and fragrance – designed to inspire our global customers to feel confident, be comfortable and face their Fierce.
Abercrombie&Fitch認為，每一天都應該像長週末的開始一樣讓人感覺特別。自1892年以來，該品牌一直是優質服裝、配飾和香水的專業零售商-旨在激勵我們的全球客户感到自信、舒適和麪對他們的激烈。
Abercrombie & Fitch is the namesake brand of Abercrombie & Fitch Co. (NYSE: ANF), and is sold through approximately 230 stores (includes abercrombie kids) worldwide and globally.
Abercrombie&Fitch是Abercrombie&Fitch Co.(紐約證券交易所代碼：ANF)的同名品牌，在全球和全球約230家門店(包括Abercrombie兒童)銷售。
Media Contact:
媒體聯繫人：
Cory Weaver, Ph.D.
科裏·韋弗，博士。
Abercrombie & Fitch
阿伯克龍比和惠譽
(614) 586-2717
(614) 586-2717
Public_Relations@anfcorp.com
郵箱：PUBLIC_Relationship@anfcorp.com
Business Media Contact:
商業媒體聯繫人：
Kara Page
卡拉·佩奇
Abercrombie & Fitch Co.
Abercrombie&Fitch Co.
(614) 283-6192
(614) 283-6192
Public_Relations@anfcorp.com
郵箱：PUBLIC_Relationship@anfcorp.com
Investor Contact:
投資者聯繫方式：
Pam Quintiliano
帕姆·昆蒂亞諾
Abercrombie & Fitch Co.
Abercrombie&Fitch Co.
(614) 283-6877
(614) 283-6877
Investor_Relations@anfcorp.com
郵箱：Investors_Relations@anfcorp.com
A photo accompanying this announcement is available at
隨附此公告的照片可在以下網址查閲：
譯文內容由第三人軟體翻譯。