Troika Media Group Continues Partnership with Yahoo Sports to Launch Breakthrough Campaign for Yahoo Tourney Pick ’Em
Troika Media Group Continues Partnership with Yahoo Sports to Launch Breakthrough Campaign for Yahoo Tourney Pick ’Em
Yahoo Sports Signs First of its Kind Tourney NIL Deals with Top College Basketball Stars Paolo Banchero of #4 Duke and Chet Holmgren of #1 Gonzaga
雅虎體育與頂級大學籃球明星保羅·班切羅簽署首個同類錦標賽 NIL 交易，#4 杜克和 #1 岡薩加的切特·霍姆格倫
Los Angeles, CA, March 02, 2022 (GLOBE NEWSWIRE) -- via NewMediaWire -- Troika Media Group, Inc. (Nasdaq:TRKA) ("TMG" or "Company"), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands, announced that it is collaborating with Yahoo Sports, its longstanding creative agency client, to support their Tourney Pick'em bracket game with Name, Images and Likeness(NIL) partnerships with two of college basketball's brightest stars. Yahoo Sports' partnership marks the first of its kind NIL deal with college athletes in support of bracket gaming.
加利福尼亞州洛杉磯，2022 年 3 月 2 日（環球通訊社）--通過新聞媒體新聞--三駕馬媒體集團 (納斯達克股票代碼：TRKA) (「TMG」或「公司」) 是一家為全球品牌提供綜合品牌和營銷解決方案的品牌諮詢和營銷創新公司，宣布與其長期創意代理客戶雅虎體育合作，以名稱、圖像和肖像 (NIL) 的兩星合作夥伴關係為 Tourney Pick'Em 比賽提供支持。雅虎體育的合作標誌著雅虎體育與大學運動員的第一筆 NIL 協議，以支持分組遊戲。
Paolo Banchero, freshman at Duke University and Chet Holmgren, freshman at Gonzaga University, will serve as co-ambassadors of the activation, including social and digital content amplification across their personal social media channels (@paulo5 and @chet_holmgren), Yahoo Sports digital channels, marketing assets and more.
杜克大學的一年級新生保羅·班克羅（Paolo Banchero）和岡薩加大學新生切特·霍爾姆格倫（Cet Holmgren）將擔任激活的聯合大使，包括在他們的個人社交媒體渠道（@paulo5 和 @chet_holmgren），雅虎體育數字渠道，營銷資產等中進行社交和數字內容擴大。
Yahoo Sports Tourney Pick'em is free to play. Fans can set up a group to play with friends and colleagues, and enter their best bracket for a chance to win a grand prize including $25,000 in cash and an MGM Resort vacation package in Las Vegas (valued at $10,000). Registration is open now on all platforms, including the Yahoo Fantasy app. Fans can sign up and join groups now and can fill out their brackets starting on Sunday, March 13.
雅虎體育錦標賽挑戰是免費的。粉絲們可以組成一個小組與朋友和同事一起玩，並進入他們的最佳組別，有機會贏取大獎，包括 25,000 美元現金和拉斯維加斯的 MGM Resort 度假套餐（價值 10,000 美元）。現已接受報名在所有平台上，包括 Yahoo 奇幻應用程式。粉絲們現在可以報名並加入團體，並且可以從 3 月 13 日星期日開始填寫他們的隊伍。
Troika's work with Yahoo Sports on this project is just one of dozens that it has successfully delivered to this leading sports media platform over the last five years. This specific assignment was to ideate, develop and execute this pioneering NIL deal. Troika contributed to creative concept ideation, talent identification and negotiation, design development and messaging.
Troika 與雅虎體育在這個項目上的合作只是過去五年中它成功交付給這個領先的體育媒體平台的數十項之一。這項具體的任務是為了構思、開發和執行這項開創性的 NIL 交易。Troika 為創意概念構思、人才識別和談判、設計開發和訊息傳遞做出了貢獻。
"Yahoo Sports is one of our most longstanding and important clients," said Aaron Sapiro, Troika's Senior Account Director for Sports. "From our first project together nearly five years ago, they've consistently tasked our collective team to challenge the status quo and push evolution. We believe we've done that with this groundbreaking partnership."
「雅虎體育是我們最長期和最重要的客戶之一，」三駕馬車運動高級客戶總監 Aaron Sapiro 表示。「從我們近五年前合作的第一個項目開始，他們一直任務我們的集體團隊挑戰現狀並推動演進。我們相信，通過這種突破性的合作關係，我們已經做到了
About Yahoo Sports
Yahoo Sports is the mobile home for sports fans, offering an award-winning fantasy platform, comprehensive news, original series, scores, standings and more. With real-time, personalized content and immersive mobile experiences, Yahoo Sports is innovating for the next generation of sports fans. Download the Yahoo Sports app on iOS and Google Play and download the Yahoo Fantasy app on iOS and Google Play to sign-up and play with Yahoo Fantasy Sports.
關於雅虎體育
雅虎體育是體育迷的移動家園，提供屢獲殊榮的幻想平台，全面的新聞，原創系列，比分，排名等。Yahoo 體育透過即時、個人化的內容和身歷其境的行動體驗，正在為下一代體育迷創新。在 iOS 和谷歌商業應用程序上下載雅虎體育應用程序，然後在 iOS 和 Google Play 上下載雅虎奇幻應用程序，以註冊並玩 Yahoo 奇幻體育。
About Troika Media Group
Troika Media Group is an end-to-end brand solutions company that creates both near-term and long-term value for global brands in entertainment, sports and consumer products. Applying emerging technology, data science, and world-class creative, TMG helps brands deepen engagement with audiences and fans throughout the consumer journey and builds brand equity. Clients include Apple, Hulu, Riot Games, Belvedere Vodka, Unilever, UFC, Peloton, CNN, HBO, ESPN, Wynn Resorts and Casinos, Tiffany & Co., IMAX, Netflix, Sony, Yahoo and Coca-Cola. For more information, visit
關於三駕車傳媒集團
Troika Media Group 是一家端到端的品牌解決方案公司，致力於為娛樂、運動和消費性產品領域的全球品牌創造近期和長期價值。TMG 運用新興技術、數據科學和世界級創意，幫助品牌在整個消費者旅程中加深與受眾和粉絲的互動，並建立品牌資產。客戶包括蘋果、Hulu、暴動遊戲、麗城伏特加、聯合利華、UFC、佩羅頓、有線電視新聞網、HBO、ESPN、永利渡假村及娛樂場、蒂芙尼公司、IMAX、Netflix、索尼、雅虎和可口可樂。欲了解更多信息，請訪問
Forward-Looking Statements
Certain statements in this press release that are not historical facts are forward-looking statements that reflect management's current expectations, assumptions, and estimates of future performance and economic conditions, and involve risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements made herein. Forward-looking statements are generally identifiable by the use of forward-looking terminology such as "believe," "expects," "may," "looks to," "will," "should," "plan," "intend," "on condition," "target," "see," "potential," "estimates," "preliminary," or "anticipates" or the negative thereof or comparable terminology, or by discussion of strategy or goals or other future events, circumstances, or effects. Moreover, forward-looking statements in this release include, but are not limited to, the impact of the current COVID-19 pandemic, which may limit access to the Company's facilities, customers, management, support staff, and professional advisors, and to develop and deliver advanced voice and data communications systems, demand for the Company's products and services, economic conditions in the U.S. and worldwide, and the Company's ability to recruit and retain management, technical, and sales personnel. Further information relating to factors that may impact the Company's results and forward-looking statements are disclosed in the Company's filings with the SEC. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company disclaims any intention or obligation, other than imposed by law, to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.
前瞻性陳述
本新聞稿中某些並非歷史事實的陳述是前瞻性陳述，反映了管理層目前對未來績效和經濟狀況的預期、假設和估計，並涉及風險和不確定性，這些因素可能導致實際結果與本文所作的陳述所預期的重大不同。前瞻性陳述通常可以通過使用前瞻性術語來識別，例如「相信」，「預期」，「可能」，「看起來」，「意志」，「應」，「計劃」，「意圖」，「條件」，「目標」，「看」，「潛在」，「估計」，「初步」或「預期」或「預期」或「預期」的目標或其可比較的目標或術語或其他未來事件、情況或影響。此外，此版本中的前瞻性聲明包括但不限於目前 COVID-19 大流行的影響，這可能會限制公司設施、客戶、管理人員、支援人員和專業顧問的存取權限，以及開發和提供先進的語音和資料通訊系統、對公司產品和服務的需求、美國和全球的經濟狀況，以及公司的銷售和招聘能力，以及招聘和技術人員的能力。有關可能影響公司業績的因素及前瞻性陳述的進一步資料，在本公司向 SEC 提交的檔案中披露。本新聞稿中包含的前瞻性聲明自本新聞稿發布日期起作出，本公司不承擔任何法律施加以外的意圖或義務，更新或修訂任何前瞻性聲明，無論是由於新信息，未來事件或其他原因造成的。
Contact:
聯繫方式：
Troika Media Group
Kevin Aratari
kevin@troikamedia.com
三駕車媒體集團
凱文·阿拉塔利
kevin@troikamedia.com
Investor Relations
TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com
投資者關係
紅外線
凱文·麥格拉斯
+1-646-418-7002
kevin@tradigitalir.com
譯文內容由第三人軟體翻譯。