Gelonghui on December 23rd, Zhejiang Consumer Protection Commission observed the consumption of live broadcasts on Taobao, Pinduoduo, JD.com, Kuaishou Technology and Douyin during the "double 11" period: nearly 30% of the anchors did not comply with the regulations, and nearly 40% of the live broadcast commodities did not meet the national standards. Zhejiang Consumer Protection Commission interviewed five major platforms and related anchors on the same day and reported the problems one by one. It is understood that this consumer experience has selected 7 anchors on Taobao, 4 anchors on Pinduoduo, 2 anchors on JD.com, 2 anchors on Kuaishou Technology, and 2 anchors on Douyin, a total of 17, including the top 10 anchors on the Internet, such as Li Jiaqi, Weiya, Luo Yonghao, Sydney, Lieer Baby, Timor Xiaomian and other well-known anchors. During the inspection, it was found that five anchors had exaggerated propaganda, using absolute advertising language, and comparing prices with other direct broadcasters.
近三成主播存不合规现象 浙江消保委约谈淘宝、京东等平台
Nearly 30% of anchors have irregularities. Zhejiang Consumer Protection Commission interviewed Taobao, JD.com and other platforms.
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