Troika Media Collaborates with Unimás on Network Rebrand
Troika Media Collaborates with Unimás on Network Rebrand
Unimás relaunches on-air brand with a modern, bold and diverse visual identity that says "Vivelo Todo" or "Live it All"
UniMás重新推出直播品牌，採用現代、大膽和多樣化的視覺標識，上面寫着“Vivelo Todo”或“Live It All”。
Los Angeles, CA, Dec. 06, 2021 (GLOBE NEWSWIRE) -- via NewMediaWire -- Troika Media Group, Inc. (Nasdaq:TRKA) ("TMG" or "Company"), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands, announced that it has, in collaboration with Unimás, the American Spanish language television network owned by Univision Communications, completed a network rebrand to better reflect the evolution of the audience and content that make up Unimás today.
加利福尼亞州洛杉磯，2021年12月6日(環球通訊社)--VIANewMediaWire--為全球品牌提供綜合品牌和營銷解決方案的品牌諮詢和營銷創新公司三駕馬車傳媒集團(納斯達克代碼：TRKA)宣佈，它已經與Univision Communications旗下的美國西班牙語電視網絡Unimás合作完成了網絡品牌重塑，以更好地反映當今Unimás受眾和內容的演變。
To view the rebrand sizzle reel, click on the following link: to view the Case Study on the rebrand, click on the following link:
要查看重塑品牌的鐵絲輪，請單擊以下鏈接：要查看有關重塑品牌的案例研究，請單擊以下鏈接：
TMG collaborates with Unimáson Network Rebrand
TMG與尤尼馬斯(UniMás)論網絡重塑品牌
It has been seven years since Troika and Unimás collaborated on the previous network rebrand, the longest-running identity on their air. For 2021, the intent was to create an evolution of the existing brand. However, Unimás found that the audience and the programming had shifted significantly enough to warrant a completely new look and attitude. Troika and Unimás set out to create a rebrand that would reflect the significant change to both. The result was a completely transformed visual identity, one that became current with the evolution of the channel and reconnects with the people and content that make up Unimás. This was accomplished in large part by moving from a dark and completely graphic design to one that incorporated people, with added motion, color, energy, and a human side to the brand.
自從“三駕馬車”和“尤尼瑪”在上一次網絡更名上合作以來，已經有七年了，這是他們廣播中運行時間最長的身份。對於2021年，其意圖是創造現有品牌的演變。然而，尤尼瑪斯發現，觀眾和節目已經發生了重大變化，足以保證有一個全新的面貌和態度。“三駕馬車”和“尤尼瑪”着手創建一個新品牌，以反映這兩個品牌的重大變化。結果是一種完全轉變的視覺身份，隨着頻道的發展，它變得流行起來，並重新與構成Unimás的人和內容聯繫在一起。這在很大程度上是通過從黑暗的、完全平面的設計轉變為融入人的設計，增加了運動、色彩、能量和品牌的人性化。
"Unimás has been a valued client for many years, and we are delighted to be expanding our relationship and for being chosen as an integral partner in the transformation of its network brand. This new visual identity is in lockstep with a vibrant and thrilling brand," said Robert Machinist, Troika's Chairman and CEO.
三駕馬車董事長兼首席執行官Robert Machinist説：“Unimás多年來一直是一個有價值的客户，我們很高興能夠擴大我們的關係，並被選為其網絡品牌轉型中不可或缺的合作伙伴。這個新的視覺標識與一個充滿活力和激動人心的品牌保持着一致的步伐，”三駕馬車的董事長兼首席執行官羅伯特·麥金斯特(Robert Machinist)説。
About Troika Media Group
Troika Media Group is an end-to-end brand solutions company that creates both near-term and long-term value for global brands in entertainment, sports and consumer products. Applying emerging technology, data science, and world-class creative, TMG helps brands deepen engagement with audiences and fans throughout the consumer journey and builds brand equity. Clients include Apple, Hulu, Riot Games, Belvedere Vodka, Unilever, UFC, Peloton, CNN, HBO, ESPN, Wynn Resorts and Casinos, Tiffany & Co., IMAX, Netflix, Sony, Yahoo and Coca-Cola. For more information, visit www.thetmgrp.com
關於三駕馬車傳媒集團
三駕馬車傳媒集團是一家端到端品牌解決方案公司，在娛樂、體育和消費產品領域為全球品牌創造短期和長期價值。運用新興技術、數據科學和世界級創意，TMG幫助品牌在整個消費過程中加深與觀眾和粉絲的接觸，並建立品牌資產。客户包括蘋果、Hulu、Riot Games、麗城伏特加、聯合利華、UFC、佩洛頓、CNN、HBO、ESPN、永利度假村和賭場、蒂芙尼公司、IMAX、Netflix、索尼、雅虎和可口可樂。欲瞭解更多信息，請訪問www.thetmgrp.com。
Forward-Looking Statements
Certain statements in this press release that are not historical facts are forward-looking statements that reflect management's current expectations, assumptions, and estimates of future performance and economic conditions, and involve risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements made herein. Forward-looking statements are generally identifiable by the use of forward-looking terminology such as "believe," "expects," "may," "looks to," "will," "should," "plan," "intend," "on condition," "target," "see," "potential," "estimates," "preliminary," or "anticipates" or the negative thereof or comparable terminology, or by discussion of strategy or goals or other future events, circumstances, or effects. Moreover, forward-looking statements in this release include, but are not limited to, the impact of the current COVID-19 pandemic, which may limit access to the Company's facilities, customers, management, support staff, and professional advisors, and to develop and deliver advanced voice and data communications systems, demand for the Company's products and services, economic conditions in the U.S. and worldwide, and the Company's ability to recruit and retain management, technical, and sales personnel. Further information relating to factors that may impact the Company's results and forward-looking statements are disclosed in the Company's filings with the SEC. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company disclaims any intention or obligation, other than imposed by law, to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.
前瞻性陳述
本新聞稿中非歷史事實的某些陳述是前瞻性陳述，反映管理層對未來業績和經濟狀況的當前預期、假設和估計，涉及風險和不確定因素，可能導致實際結果與本文所作陳述所預期的大不相同。前瞻性表述一般可通過使用前瞻性術語來識別，如“相信”、“預期”、“可能”、“期待”、“將”、“應該”、“計劃”、“打算”、“條件”、“目標”、“看到”、“潛在”、“估計”、“初步”或“預期”或其否定或類似術語，或通過討論戰略或目標或其他未來事件、情況或影響。此外，本新聞稿中的前瞻性陳述包括但不限於當前新冠肺炎疫情的影響，這可能會限制公司設施、客户、管理層、支持人員和專業顧問的使用，開發和提供先進的語音和數據通信系統，對公司產品和服務的需求，美國和世界各地的經濟狀況，以及公司招聘和留住管理、技術和銷售人員的能力。有關可能影響公司業績的因素和前瞻性陳述的更多信息，請參見公司提交給美國證券交易委員會的文件。本新聞稿中包含的前瞻性陳述是截至本新聞稿發佈之日作出的，除法律規定外，公司沒有任何更新或修改任何前瞻性陳述的意圖或義務，無論是由於新信息、未來事件或其他原因。
Contact:
聯繫方式：
Troika Media Group
Kevin Aratari
kevin@troikamedia.com
三駕馬車傳媒集團
凱文·阿拉塔裏
郵箱：kevin@troikamedia.com
Investor Relations
TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com
投資者關係
川芎嗪IR
凱文·麥格拉思
+1-646-418-7002
郵箱：kevin@strigitalir.com
譯文內容由第三人軟體翻譯。