Accor introduces Emblems Collection - a captivating portfolio of unique luxury hotels
Accor introduces Emblems Collection - a captivating portfolio of unique luxury hotels
GUIYANG ART CENTRE HOTEL, EMBLEMS COLLECTION, IN THE HEART OF CHINA'S GUIZHOU PROVINCE, WILL BE THE BRAND'S FIRST HOTEL
貴陽藝術中心酒店，徽章收藏，位於中國的中心貴州省南部，將是該品牌的第一家酒店
PARIS, Nov. 23, 2021 /PRNewswire/ - Accor, a world leading hospitality group featuring one of the industry's most diverse and fully integrated hospitality ecosystems, is delighted to introduce Emblems Collection, a unique global portfolio of boutique hotels and luxurious resorts. Emblems Collection is launching with a magnificent flagship hotel – Guiyang Art Centre Hotel, Emblems Collection in China's Guizhou province, slated to open in December 2022. The luxury brand is expected to grow to 60 properties around the world by 2030.
巴黎,2021年11月23日/美通社/-雅高是一家世界領先的酒店集團，擁有業內最多樣化和最全面整合的酒店生態系統之一，很高興為您介紹徽章集，一個獨特的全球精品酒店和豪華度假村組合。會徽收藏與一家宏偉的旗艦酒店-貴陽藝術中心酒店一起推出，會徽收藏在中國貴州該省計劃於2022年12月開業。預計到2030年，這個奢侈品牌將在全球發展到60處房產。
"Emblems Collection adds a fresh and exciting new dimension to Accor's luxury offerings. A key focus of our growth and development strategy is to add aggressively across our strongest lines and leading business accelerators, which includes luxury as well as collection brands, while ensuring all 40+ brands in our global network continue to grow, evolve and flourish," said Sébastien Bazin, Chairman & CEO, Accor. "The hotels we will feature in Emblems Collection are those sought out by travelers who appreciate high-end, boutique-style experiences, as well as by hoteliers who cherish the independent brands they've built while desiring the benefits that come with a global partner."
Deblems Collection為雅高的奢侈品產品增加了一個新鮮而令人興奮的新維度。我們增長和發展戰略的一個關鍵重點是在我們最強大的生產線和領先的業務加速器(包括奢侈品和系列品牌)之間積極增加，同時確保我們全球網絡中的所有40多個品牌繼續增長、發展和蓬勃發展。雅高董事長兼首席執行官塞巴斯蒂安·巴贊(Sébastien Bazin)。我們將在徽標收藏中展示的酒店是那些喜歡高端精品式體驗的旅行者，以及那些珍視自己建立的獨立品牌，同時渴望獲得全球合作伙伴帶來的好處的酒店經營者所尋找的酒店。《徽標收藏》中的特色酒店是那些喜歡高端精品式體驗的旅行者，以及那些珍視自己建立的獨立品牌，同時也渴望獲得全球合作伙伴帶來的好處的酒店經營者。
With the creation of Emblems Collection, Accor is broadening its footprint in the collection brands space and will look to replicate the success it has achieved with another of the Group's brands - MGallery Hotel Collection, a storied portfolio that now counts more than 100 boutique hotels worldwide. With a similar free-spirited approach, yet focused on the luxury segment, Emblems Collection will feature unique hotels that are 'emblematic' of their designers, demographics or destinations. Appealing to the stylish and the smart set, signature elements of the brand's hotels will include luxurious surroundings, Instagram-worthy pools, and vibrant public spaces. Hotels and resorts joining the Emblems Collection will fall into three categories:
通過創建Emblems Collection，雅高正在擴大其在集合品牌領域的足跡，並將尋求複製其與集團的另一個品牌-MGallery Hotel Collection取得的成功，MGallery Hotel Collection是一個歷史悠久的投資組合，目前在全球擁有100多家精品酒店。通過類似的自由自在的方式，但專注於奢侈品領域，Emblems Collection將以獨特的酒店為特色，這些酒店是設計師、人口統計或目的地的“象徵”。為了吸引時尚和智能的人羣，該品牌酒店的標誌性元素將包括奢華的環境、值得Instagram的游泳池和充滿活力的公共空間。加入會徽徵集的酒店和度假村將分為三類：
- Emblems Collection Heritage – hotels that are landmarks of a destination – the buildings that contribute to the character of a city, place or nation; properties that celebrate the hallmarks of history and classic cultural traditions.
- Emblems Collection Retreat - resort properties along blissful beaches, bucolic countrysides or nestled in the mountains, offering sumptuous spa and wellness experiences with holistic care and enrichment through rituals, serenity and wellbeing.
- Emblems Collection Signature – design-led hotels that embody an aesthetic universe, an ode to the style and signature of the designers or original residents who contributed to the hotel's unique legacy.
- 會徽收藏遺產-作為目的地地標的酒店-對城市、地方或國家的特徵做出貢獻的建築；慶祝歷史標誌和經典文化傳統的物業。
- 徽章徵集撤退-沿着幸福的海灘、田園般的鄉村或坐落在山區的度假酒店，提供奢華的水療和健康體驗，通過儀式、寧靜和福祉提供整體護理和豐富。
- 徽章集合簽名-設計主導的酒店，體現了美學的宇宙，對設計師或最初的居民的風格和簽名的頌歌，他們為酒店的獨特遺產做出了貢獻。
Designed for independent hoteliers
The Emblems Collection brand is designed with the needs of independent and boutique hotel owners in mind. For those seeking to upgrade their property's luxury status and give their global profile a boost, the hotel brand standards of the collection are flexible, light, and easy to attain, with opportunities to sign franchise agreements – the only Accor luxury brand to offer this option. The new brand will encourage its hotels to retain their unique identities, which is important to hoteliers who have invested in creating a certain style for their hotel and/or market. Moreover, Emblems Collection provides direct ROI and the opportunity to maximize revenue with immediate access to the power of Accor's sales, distribution and loyalty platform.
專為獨立酒店經營者設計
徽章系列品牌的設計考慮到了獨立精品酒店業主的需求。對於那些希望提升酒店的豪華地位並提升其全球形象的人來説，該系列的酒店品牌標準靈活、輕巧、易於實現，並有機會簽署特許經營協議-這是雅高唯一提供這種選擇的奢侈品牌。新品牌將鼓勵其酒店保留其獨特的身份，這對那些投資於為其酒店和/或市場創造某種風格的酒店經營者來説非常重要。此外，徽章收藏提供了直接的投資回報和機會，通過立即訪問雅高的銷售、分銷和忠誠度平臺的力量，實現收入最大化。
"For owners and developers who have created unique luxury hotels, or are looking to develop a new upmarket offering, we offer a collection brand that can boost their property's status and profile with limited investment in marketing and branding, along with an easy transition process," said Agnes Roquefort, Chief Development Officer, Accor. "With Emblems Collection, a hotelier can optimize their costs and operations right away by leveraging Accor's powerful global distribution and supply networks, while expanding their audience reach from the moment they join. We look forward to working collaboratively with more hoteliers and development partners to bring more hotels around the world to this outstanding collection."
“對於已經創建了獨一無二的豪華酒店，或者正在尋求開發新的高端產品的業主和開發商，我們提供了一個集合品牌，可以用有限的營銷和品牌投資提升他們酒店的地位和知名度，以及一個簡單的過渡過程，”他説。雅高首席開發官Agnes Roquefort。有了Emblems Collection，酒店經營者可以通過利用雅高強大的全球分銷和供應網絡，立即優化他們的成本和運營，同時從他們加入的那一刻起就擴大他們的受眾範圍。我們期待着與更多的酒店經營者和發展夥伴合作，將世界各地的更多酒店帶到這個傑出的集合中。“
First Stop: China
第一站：中國
Guiyang Art Centre Hotel, Emblems Collection is the inaugural flagship of the new hotel portfolio, residing in the city's famous Guiyang Art Centre. Originally built as an opulent private residence, this crown jewel of the capital city attracts visitors with its lush landscaping, sprawling grounds, and serene wellness ambience.
貴陽藝術中心酒店，徽章收藏是新酒店組合的首個旗艦酒店，位於該市著名的貴陽藝術中心。這座首都皇冠上的明珠最初是作為一座奢華的私人住宅建造的，以其鬱鬱葱葱的景觀、廣闊的庭院和寧靜的健康氛圍吸引了遊客。
Guiyang Art Centre Hotel, Emblems Collection
貴陽藝術中心大酒店會徽收藏
The city of Guiyang is well-known for its lovely warm climate, being centrally located in the province of Guizhou, and enjoys an enviable location along the north bank of the Nanming River. Often referred to as the 'capital of summer resorts in China', Guiyang is one of the fastest growing cities in the country, a leading tourism hotspot, and a popular destination for luxury travelers, both domestically and from afar.
貴陽市以其宜人的温暖氣候而聞名，地處貴州省中部。貴州，並享有令人羨慕的南明河北岸的地理位置。常被稱為“中國避暑勝地之都”，貴陽是中國增長最快的城市之一，是領先的旅遊熱點，也是國內外奢侈品旅行者的熱門目的地。
"As one of the most important hospitality markets in the world, China is the perfect location for Accor to launch our newest luxury brand, and we are honored to work with our trusted partner, HLC Group on this landmark project. HLC is a respected business leader in Guizhou province and recognized as one of China's top private enterprises; we are delighted to partner with them to bring our shared vision of the new Emblems Collection hotel in Guiyang to life," said Gary Rosen, CEO, Greater China, Accor. "This grand and enigmatic property has long captured the attention of residents and visitors to Guiyang. Emblems Collection will bring a fresh, modern expression of luxury living to this iconic landmark, setting the high standards of hospitality and style that we expect for this brand as it expands to other markets worldwide."
作為世界上最重要的酒店市場之一，中國是雅高推出我們最新奢侈品牌的完美地點，我們很榮幸能與我們值得信賴的合作伙伴HLC集團在這個里程碑式的項目上合作。HLC是一家受人尊敬的商業領袖，在貴州並被公認為中國頂級民營企業之一；我們很高興與他們合作，將我們對新徽標收藏酒店的共同願景帶到中國貴陽為了生命，“他説加里·羅森，首席執行官，大中華區，雅高。“這處宏偉而神祕的物業長期以來一直吸引着貴陽居民和遊客的注意。徽章收藏將為這個標誌性的地標建築帶來一種新鮮、現代的奢侈生活表達，為這個品牌設定了我們期望的高標準的款待和風格，因為它正在擴展到世界各地的其他市場。”
With 64 extraordinary suites and two magnificent ballrooms, guests will love the new Emblems Collection hotel, with its exciting mix of atmosphere, grandeur, style and innovation. Whether enjoying the serenity of the swimming pool, spa and fitness area, or the social buzz of one of the sophisticated hotel's stylish bars, lounges and restaurants, the Guiyang Art Centre Hotel, Emblems Collection is certain to become one of the most popular hotels of the capital city of Guizhou province.
擁有64間非凡的套房和兩個宏偉的宴會廳，客人將會愛上新的徽標收藏酒店，其令人興奮的氛圍、宏偉、風格和創新的結合。無論是享受寧靜的游泳池、水療中心和健身區，還是在高級酒店時尚的酒吧、酒廊和餐廳之一享受社交喧囂，貴陽藝術中心酒店，徽章收藏都一定會成為貴州省省會城市最受歡迎的酒店之一。
With a plan to grow the collection to 60 properties by 2030, Accor is actively seeking new properties to be part of Emblems Collection in targeted destinations across the globe. Paris and Prague are two key cities where luxury heritage hotels might be candidates for Emblems Collection Heritage or Emblems Collection Signature. Other target cities for potential growth include London, Amsterdam, Berlin, Madrid, Marrakech, Cairo, Amman, Doha, Moscow, Bangkok, Seoul, Sydney, Montréal, New York, Havana, Cartagena, Santiago, Buenos Aires, Montevideo, and Santiago, among others. For the Emblems Collection Retreat, short-listed destinations include Tuscany, Mykonos, Bodrum, Algarve, Bali, Australia's Gold Coast and Mexico's Riviera Maya.
雅高計劃到2030年將收藏品增加到60家，目前正積極尋找新的物業，成為全球目標目的地徽章收藏的一部分。巴黎和布拉格是兩個重點城市，豪華遺產酒店可能是徽章收藏遺產或徽章收藏簽名的候選城市。其他潛在增長的目標城市包括倫敦、阿姆斯特丹，柏林，馬德里，馬拉喀什，開羅，安曼，多哈，莫斯科，曼谷，首爾，悉尼，蒙特雷亞爾，紐約，哈瓦那，卡塔赫納，聖地亞哥布宜諾斯艾利斯、蒙得維的亞和聖地亞哥，等等。對於徽章收藏務虛會，入圍的目的地包括托斯卡納，米科諾斯，博德魯姆，阿爾加維，巴釐島，澳大利亞的黃金海岸還有墨西哥的裏維埃拉·瑪雅。
ABOUT ACCOR
Accor is a world leading hospitality group consisting of more than 5,200 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor's unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a creative hospitality company with a global portfolio of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. 68 million members benefit from the company's comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.
關於雅高
雅高是一家世界領先的酒店集團，在110個國家擁有5200多家酒店和10,000家餐飲場所。該集團擁有業內最多樣化和全面整合的酒店生態系統之一，包括40多個豪華、高端、中型和經濟型酒店品牌、娛樂和夜生活場所、餐廳和酒吧、品牌私人住宅、共享住宿物業、禮賓服務、聯合辦公空間等。雅高在生活方式酒店(業內增長最快的類別之一)領域無與倫比的地位是由Ennismore引領的，Ennismore是一家創意酒店公司，擁有一系列以宗旨為核心的全球企業家和創始人打造的品牌組合。雅高擁有無與倫比的獨特品牌組合和全球約26萬名團隊成員。6800萬會員受益於該公司的全面忠誠度計劃-All-Accor Live Limitless-這是一種日常生活方式伴侶，提供各種獎勵、服務和體驗。通過其“21世紀行動計劃”、“雅高團結”、“Riise”和所有“慈善基金”倡議，該集團致力於通過商業道德、負責任的旅遊、環境可持續性、社區參與、多樣性和包容性來推動積極的行動。雅高集團成立於1967年，總部設在法國並在泛歐交易所巴黎證券交易所(ISIN代碼：FR0000120404)和美國場外交易市場(Ticker：ACCYY)公開上市。欲瞭解更多信息，請訪問group.corcor.com，或在Twitter、Facebook、LinkedIn和Instagram上關注雅高。
SOURCE Accor
源客户
譯文內容由第三人軟體翻譯。