Comscore Names New CFO as It Looks to Boost Revenue
Comscore Names New CFO as It Looks to Boost Revenue
By Mark Maurer
馬克·毛雷爾(Mark Maurer)著
Media-measurement firm Comscore Inc. tapped an industry executive as its new finance chief as the company works to boost revenue and enhance its existing tools for quantifying the audience of video-streaming content.
媒體測量公司Comcore Inc.任命一位行業高管擔任新的首席財務長，該公司正在努力增加收入，並增強其現有的量化視頻流媒體內容受眾的工具。
The Reston, Va.-based company, which provides tools for evaluating online and local media as well as film viewership, on Monday said it named Jon Carpenter as chief financial officer, effective Nov. 29. Mr. Carpenter is set to succeed Greg Fink, who left in August to pursue other interests after about four years in the role, the firm said.
這家總部位於弗吉尼亞州萊斯頓的公司週一表示，它任命喬恩·卡彭特(Jon Carpenter)為首席財務長，從11月29日起生效。該公司提供評估在線和當地媒體以及電影收視率的工具。該公司表示，卡彭特將接替格雷格·芬克(Greg Fink)，後者在擔任該職位約四年後於今年8月離職，轉而追求其他興趣。
Mr. Carpenter has served as CFO at Publishers Clearing House, a privately held, Jericho, N.Y.-based marketing company and a customer of Comscore, since 2016. Before that, he held senior finance roles at rival Nielsen Holdings PLC, Sears Holdings Corp. and NBCUniversal Media LLC. Mr. Carpenter plans to stay at Publishers Clearing House for the next few weeks to assist with the transition, a Comscore spokesman said. Publishers Clearing House hasn't announced a successor yet.
卡彭特自2016年以來一直擔任出版商清算所(Publisher Clearing House)的首席財務官，這是一家總部位於紐約州傑里科的私人持股營銷公司，也是Comcore的客户。在此之前，他曾在競爭對手尼爾森控股公司(Nielsen Holdings PLC)、西爾斯控股公司(Sears Holdings Corp.)和NBCUniversal Media LLC擔任高級財務職務。Comcore的一位發言人説，卡彭特計劃在未來幾周留在出版商清算所(Publisher Clearing House)，以協助過渡。出版商清算所(Publisher Clearing House)尚未宣佈繼任者。
His appointment comes as Comscore and Nielsen are facing increasing pressure from marketing and media clients to offer new measurement capabilities and keep up with rapidly changing media-consumption habits.
他被任命之際，康姆斯科和尼爾森正面臨來自營銷和媒體客户越來越大的壓力，要求它們提供新的衡量能力，並跟上迅速變化的媒體消費習慣。
Comscore earlier this year said it expanded its data-licensing partnership with Dish Media to include video-on-demand service provider Sling TV, allowing the company to expand its measurement offerings. Nielsen, meanwhile, next year plans to launch a new product that will combine ratings from both streaming and live TV.
ComScore今年早些時候表示，它擴大了與Dish Media的數據許可合作伙伴關係，將視頻點播服務提供商Sling TV包括在內，使該公司能夠擴大其測量產品。與此同時，尼爾森(Nielsen)計劃明年推出一款新產品，將流媒體和直播電視的收視率結合起來。
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Write to Mark Maurer at mark.maurer@wsj.com
寫信給Mark Maurer，電子郵件：mark.maurer@wsj.com
譯文內容由第三人軟體翻譯。