Experts Encourage Food Delivery Users to #PrepYourself with New Outreach Campaign
Experts Encourage Food Delivery Users to #PrepYourself with New Outreach Campaign
"Where consumers get their food has changed, from around the corner to around the world. With foods now delivered to their homes by a variety of delivery models, empowering consumers with the knowledge they need to keep their families safe is key to the prevention of foodborne illnesses and a central tenet of FDA's New Era of Smarter Food Safety," said Frank Yiannas, deputy commissioner for food policy and response at the U.S. Food and Drug Administration. "We are grateful for the good work done by the Partnership for Food Safety Education to provide consumers with food safety educational messages during these changing times."WASHINGTON, D.C., Aug. 30, 2021 /PRNewswire/ -- Responding to the increasing use of food delivery services and as National Food Safety Education Month kicks off, the Partnership for Food Safety Education (PFSE) has launched a new national campaign to help food delivery users ensure the safety of their delivered foods. Prep Yourself: Food Is on the Way, the first national food safety campaign specifically targeting users of food delivery services, seeks to encourage safe food handling at home and educate consumers on what to consider when ordering from food delivery services.
華盛頓特區2021年8月30日/美通社/--隨着全國食品安全教育月的拉開帷幕，食品安全教育夥伴關係(PFSE)發起了一項新的全國性活動，幫助食品配送用户確保其配送食品的安全。做好準備：食品在路上，這是第一個專門針對外賣服務用户的全國性食品安全運動，旨在鼓勵在家中安全處理食品，並教育消費者在從外賣服務點餐時應該考慮什麼。
"The coronavirus pandemic kicked food delivery usage into overdrive," said Shelley Feist, executive director of PFSE. "We're excited to have led the expert collaboration behind these new, consumer-tested resources. Using this campaign is a great way to start a conversation with people who want to ensure health and safety when ordering food to be delivered."
PFSE的執行董事雪萊·費斯特(Shelley Feist)説：“冠狀病毒的流行讓外賣使用量超負荷。”“我們很高興領導了這些新的、經過消費者測試的資源背後的專家合作。利用這一活動是與那些希望在訂購送貨時確保健康和安全的人展開對話的一個很好的方式。”
Food delivery services include meal kits, restaurant delivery and grocery delivery. According to an April 2020 survey conducted by Statista, over one-third of both suburban and urban respondents said they used online food delivery services or restaurant apps to order food. According to the 2021 Food and Health Survey conducted by the International Food Information Council, 72% of Americans say the pandemic is changing the way they eat and prepare food. This study showed 42% of consumers are shopping for groceries online at least monthly.
送餐服務包括餐包、餐廳送餐和雜貨送餐。根據Statista於2020年4月進行的一項調查，超過三分之一的郊區和城市受訪者表示，他們使用在線外賣服務或餐廳應用程序訂餐。根據《2021年食品與健康調查》(2021年Food and Health Survey)國際食品信息理事會72%的美國人表示，疫情正在改變他們的飲食和準備食物的方式。這項研究顯示，42%的消費者至少每月在網上購物。
"Where consumers get their food has changed, from around the corner to around the world. With foods now delivered to their homes by a variety of delivery models, empowering consumers with the knowledge they need to keep their families safe is key to the prevention of foodborne illnesses and a central tenet of FDA's New Era of Smarter Food Safety," said Frank Yiannas, deputy commissioner for food policy and response at the U.S. Food and Drug Administration. "We are grateful for the good work done by the Partnership for Food Safety Education to provide consumers with food safety educational messages during these changing times."
美國食品和藥物管理局(FDA)負責食品政策和應對的副局長弗蘭克·揚納斯(Frank Yannas)表示：“消費者獲得食品的渠道已經發生了變化，從角落到世界各地。隨着食品現在通過各種遞送模式送貨到家，賦予消費者保護家人安全所需的知識是預防食源性疾病的關鍵，也是FDA‘s New Age of Smarter Food Safety’s New Age of Smarter Food Safety的核心宗旨。”“我們感謝食物安全教育夥伴關係在這個轉變時期為消費者提供食物安全教育信息所做的出色工作。”
"Prep Yourself: Food Is on the Way" includes digital advertising, social media, and print collateral that can be integrated into food delivery service provider communications or other food safety educator communications. With a suite of downloadable resources, the PFSE encourages anyone who is interested in communicating about food safety in the delivery space to access the free materials. The PFSE will be utilizing the campaign resources throughout the month of September, National Food Safety Education Month, and beyond.
“為自己做好準備：食物在路上”包括數字廣告、社交媒體和印刷宣傳品，它們可以整合到食品遞送服務提供商的溝通或其他食品安全教育者的溝通中。通過一套可下載的資源，PFSE鼓勵任何有興趣在送貨空間交流食品安全的人訪問免費材料。PFSE將在整個9月份、全國食品安全教育月以及以後利用這些活動資源。
"The food industry needs resources to help communicate with consumers amid this changing landscape," said Steven Mandernach of the Association of Food and Drug Officials (AFDO). "PFSE's new Prep Yourself campaign will help food safety experts and other people who deal with consumers in the food safety space reach consumers with important information about how to keep food safe at home. We're in a new era of food safety, and it requires that everyone understand their role in maintaining the safety of our food from the farm to our tables."
食品和藥物官員協會(AFDO)的史蒂文·曼德納赫(Steven Mandernach)説：“食品行業需要資源來幫助在不斷變化的環境中與消費者溝通。”“PFSE新的Prep Yourself活動將幫助食品安全專家和其他在食品安全領域與消費者打交道的人接觸到消費者，獲得有關如何在家裏保持食品安全的重要信息。我們正處於一個食品安全的新時代，這要求每個人都理解他們在維護我們從農場到餐桌的食品安全方面所扮演的角色。”
The Partnership for Food Safety Education recognizes AFDO, Instacart and Sysco for their support of "Prep Yourself: Food Is on the Way."
食品安全教育夥伴關係表彰AFDO、Insta和Sysco對“準備好自己：食物在路上”的支持。
On Wednesday, Aug. 25, 2021, PFSE and AFDO co-hosted a webinar that brought together more than 500 attendees to learn about the new campaign resources. Campaign resources and more information can be found at fightbac.org/prep-yourself. Social media content related to the campaign can be found using #prepyourself.
2021年8月25日，星期三，PFSE和AFDO聯合舉辦了一個網絡研討會，500多名與會者齊聚一堂，瞭解新的活動資源。有關活動資源和更多信息，請訪問fightbac.org/prep-yourly。使用#Prepare Yourself可以找到與活動相關的社交媒體內容。
About the PFSE
The non-profit Partnership for Food Safety Education is the originator of science-based food safety messages and the national leader in developing and disseminating information around the linkage of food safety consumer education with positive health outcomes. Food safety and health educators, and consumers, can download free food safety education information from the Partnership's website at www.fightbac.org. The Partnership is the creator and steward of the popular Fight BAC!® national food safety education campaign.
關於PFSE非營利組織食品安全教育夥伴關係是以科學為基礎的食品安全信息的發起者，也是圍繞食品安全消費者教育與積極健康結果之間的聯繫開發和傳播信息的國家領導者。食品安全和健康教育者和消費者可以從夥伴關係的網站下載免費的食品安全教育信息，網址為Www.fightbac.org。合作伙伴是流行拳擊BAC的創建者和管家！®開展全國食品安全教育行動。
CONTACT: Megan Lacy, [email protected]
聯繫人：梅根·萊西[受電子郵件保護]
SOURCE Partnership for Food Safety Education
食品安全教育來源夥伴關係
譯文內容由第三人軟體翻譯。
