Callaway Golf Announces Highest Golf Ball Market Share In Company History
Callaway Golf Announces Highest Golf Ball Market Share In Company History
CARLSBAD, Calif., Aug. 18, 2021 /PRNewswire/ -- Today, Callaway Golf (NYSE: ELY) announced that it achieved its highest monthly U.S. golf ball share ever in July, per Golf Datatech analysis. This announcement comes just one week after the Company reported record financial results for both the second quarter and the first half of 2021.
In July, Callaway earned more than 20% of the U.S. golf ball market share, further enhancing its position as the #2 selling golf ball brand and the fastest growing major golf ball brand since 2013. Retail spend in golf balls continues to be strong versus record sales levels from July 2020, with exceptional demand from consumers. Additionally, while Golf Datatech covers a broad portion of the market, internal analysis from Callaway indicates that the Company's actual golf ball share across all channels is potentially even higher.
今年7月，卡拉維贏得了超過20%的美國高爾夫球市場份額，進一步增強了其作為銷量第二的高爾夫球品牌和自2013年以來增長最快的主要高爾夫球品牌的地位。與2020年7月以來創紀錄的銷售水平相比，高爾夫球的零售支出繼續保持強勁，消費者的需求異常旺盛。此外，雖然高爾夫數據技術公司覆蓋了很大一部分市場，但來自卡拉維的內部分析表明，該公司在所有渠道的實際高爾夫球份額可能更高。
Callaway's record-setting share is led by the outstanding performance of their Chrome Soft Golf Ball Family. These golf balls are better for everyone, from amateurs to the top players on TOUR. In fact, Phil Mickelson (PGA Championship), World Number One Jon Rahm (U.S. Open), and Annika Sorenstam (U.S. Senior Women's Open) have all recently won major championships while using a Chrome Soft X Golf Ball. And earlier this month, Xander Schauffele won gold in Tokyo with a new Chrome Soft X LS.
卡拉維創紀錄的市場份額主要得益於其Chrome Soft高爾夫球系列的出色表現。這些高爾夫球對每個人都更好，從業餘愛好者到巡迴賽中的頂級球員。事實上，菲爾·米克爾森(PGA錦標賽)、世界排名第一的喬恩·拉姆(美國網球公開賽)和安妮卡·索倫斯塔姆(美國高級女子網球公開賽)最近都使用Chrome Soft X高爾夫球贏得了重大冠軍。本月早些時候，Xander Schauffele在東京憑藉一款新的Chrome Soft X LS贏得了金牌。
"We are thrilled to reach our highest U.S. golf ball market share ever at over 20%, and we're excited to build on this momentum going forward," said Callaway President & CEO, Chip Brewer. "With over $50 million invested into golf ball production during the past several years, we're committed to delivering the highest performing, highest quality golf balls in the world. That investment is especially paying off for Chrome Soft, which is performing incredibly well in the market, with our customers, and out on TOUR."
卡拉維公司總裁兼首席執行官奇普·布魯爾説：“我們很高興在美國高爾夫球市場的佔有率達到有史以來最高的20%以上，我們也很高興能在這一勢頭的基礎上繼續前進。”在過去的幾年裏，我們在高爾夫球生產上投入了超過5000萬美元，我們致力於提供世界上性能最好、質量最高的高爾夫球。這筆投資對Chrome Soft來説尤其有回報，它在市場上、在我們的客户中以及在巡迴演出中都表現得令人難以置信。
For more information regarding Callaway golf balls, please visit http://www.callawaygolf.com. To keep up to date with all the latest Callaway news and announcements, please follow them on social media: @CallawayGolf.
欲瞭解更多有關卡拉維高爾夫球的信息，請訪問http://www.callawaygolf.com.。要及時瞭解卡拉威的所有最新新聞和公告，請在社交媒體上關注它們：@CallawayGolf。
About Callaway Golf CompanyCallaway Golf Company (NYSE: ELY) is an unrivaled tech-enabled golf company delivering leading golf equipment, apparel and entertainment, with a portfolio of global brands including Callaway Golf, Topgolf, Odyssey, OGIO, TravisMathew and Jack Wolfskin. Through an unwavering commitment to innovation, Callaway manufactures and sells premium golf clubs, golf balls, golf and lifestyle bags, golf and lifestyle apparel and other accessories, and provides world-class golf entertainment experiences through Topgolf, its wholly-owned subsidiary. For more information please visitwww.callawaygolf.com,www.topgolf.com,www.odysseygolf.com,www.OGIO.com,www.travismathew.com, andwww.jack-wolfskin.com.
關於卡拉維高爾夫公司卡拉維高爾夫公司(紐約證券交易所代碼：ELY)是一家無與倫比的高科技高爾夫公司，提供領先的高爾夫設備、服裝和娛樂產品，擁有全球品牌包括卡拉維高爾夫、TOPGOLF、奧德賽、奧吉奧、特拉維斯·馬修和傑克·沃爾夫斯金。通過對創新的堅定不移的承諾，卡拉維製造和銷售優質高爾夫球杆、高爾夫球、高爾夫和生活方式包、高爾夫和生活方式服裝和其他配件，並通過其全資子公司TOPGOLF提供世界級的高爾夫娛樂體驗。欲瞭解更多信息，請訪問www.callawayGolf.com、www.topGolf.com、www.odyseyGolf.com、www.OGIO.com、www.travismathew.com和www.jack-wolfskin.com。
MEDIA CONTACTS:Jeff NewtonCallaway Golf CompanyJeff.Newton@callawaygolf.com
媒體聯繫人：電子郵件：Jeff NewtonCallaway Golf Company Jeff.Newton@callawayGolf.com
Lauren Scott(760) 931-1771invrelations@callawaygolf.com
勞倫·斯科特(Lauren Scott)電話：(760)931-1771
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SOURCE Callaway Golf
來源：卡拉維高爾夫
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