Meta Platforms | 10-K: FY2024 Annual Report

Meta Platforms delivered exceptional financial results for fiscal year 2024, with revenue climbing 22% to $164.5 billion and net income soaring 60% to $62.4 billion. The company's advertising business showed strong momentum with ad impressions up 11% and average price per ad increasing 10% year-over-year. Family of Apps revenue grew 22% to $162.4 billion while Reality Labs revenue rose 13% to $2.1 billion, though the segment posted a $17.7 billion operating loss.The company made significant investments in artificial intelligence initiatives while maintaining cost discipline, with total costs and expenses up 8% to $95.1 billion. Operating margin expanded to 42% from 35% in 2023, driven by revenue growth and operational efficiency. Meta initiated quarterly dividends of $0.50 per share in 2024 and repurchased $29.8 billion of shares, demonstrating commitment to capital returns.Looking ahead, Meta plans to invest $60-65 billion in capital expenditures in 2025, primarily to support core business and generative AI efforts. The company ended 2024 with $77.8 billion in cash and marketable securities, up $12.4 billion year-over-year. Daily active people across Meta's family of apps grew 5% to 3.35 billion in December 2024, reflecting continued engagement growth across its platforms.

Meta Platforms delivered exceptional financial results for fiscal year 2024, with revenue climbing 22% to $164.5 billion and net income soaring 60% to $62.4 billion. The company's advertising business showed strong momentum with ad impressions up 11% and average price per ad increasing 10% year-over-year. Family of Apps revenue grew 22% to $162.4 billion while Reality Labs revenue rose 13% to $2.1 billion, though the segment posted a $17.7 billion operating loss.The company made significant investments in artificial intelligence initiatives while maintaining cost discipline, with total costs and expenses up 8% to $95.1 billion. Operating margin expanded to 42% from 35% in 2023, driven by revenue growth and operational efficiency. Meta initiated quarterly dividends of $0.50 per share in 2024 and repurchased $29.8 billion of shares, demonstrating commitment to capital returns.Looking ahead, Meta plans to invest $60-65 billion in capital expenditures in 2025, primarily to support core business and generative AI efforts. The company ended 2024 with $77.8 billion in cash and marketable securities, up $12.4 billion year-over-year. Daily active people across Meta's family of apps grew 5% to 3.35 billion in December 2024, reflecting continued engagement growth across its platforms.