e.l.f. Beauty reported robust Q2 fiscal 2025 results with net sales increasing 40% to $301.1 million, driven by strong performance across retailer and e-commerce channels. Retailer channel sales grew 30% to $57.7 million while e-commerce sales surged 112% to $27.8 million. Gross margin improved 40 basis points to 71% due to cost savings and favorable foreign exchange impacts.Operating income decreased to $27.9 million from $40.2 million last year, as selling, general and administrative expenses rose 66% to $186.1 million, primarily due to increased marketing spend, compensation costs, and operations expenses. The company maintained strong cash position with $96.8 million in cash and cash equivalents as of September 30, 2024.Looking ahead, e.l.f. Beauty continues to execute its growth strategy through digital capabilities enhancement, innovation in prestige quality products, and retail space expansion. The company recently completed its acquisition of Naturium for $333 million to further strengthen its skincare portfolio. Management remains focused on delivering profitable growth while investing in marketing and infrastructure to support future expansion.

e.l.f. Beauty reported robust Q2 fiscal 2025 results with net sales increasing 40% to $301.1 million, driven by strong performance across retailer and e-commerce channels. Retailer channel sales grew 30% to $57.7 million while e-commerce sales surged 112% to $27.8 million. Gross margin improved 40 basis points to 71% due to cost savings and favorable foreign exchange impacts.Operating income decreased to $27.9 million from $40.2 million last year, as selling, general and administrative expenses rose 66% to $186.1 million, primarily due to increased marketing spend, compensation costs, and operations expenses. The company maintained strong cash position with $96.8 million in cash and cash equivalents as of September 30, 2024.Looking ahead, e.l.f. Beauty continues to execute its growth strategy through digital capabilities enhancement, innovation in prestige quality products, and retail space expansion. The company recently completed its acquisition of Naturium for $333 million to further strengthen its skincare portfolio. Management remains focused on delivering profitable growth while investing in marketing and infrastructure to support future expansion.