B. Riley Financial and its subsidiary bebe stores have completed a transaction for their brand assets, yielding approximately $236 million in cash proceeds. B. Riley transferred its interests in several brand licenses to a securitization vehicle for $189 million, while bebe sold its interests in the bebe and Brookstone brands for $47 million.B. Riley plans to use the proceeds to pay down outstanding senior secured debt and deleverage its balance sheet. The company acquired the brand portfolio (excluding bebe and Brookstone) for $222 million and received $179 million in distributions during ownership.Chairman Bryant Riley stated that the company is moving from asset monetization to focusing on growth in core financial services. B. Riley expects to sell a majority stake in Great American Group in late November, further contributing to its strategic shift.

B. Riley Financial and its subsidiary bebe stores have completed a transaction for their brand assets, yielding approximately $236 million in cash proceeds. B. Riley transferred its interests in several brand licenses to a securitization vehicle for $189 million, while bebe sold its interests in the bebe and Brookstone brands for $47 million.B. Riley plans to use the proceeds to pay down outstanding senior secured debt and deleverage its balance sheet. The company acquired the brand portfolio (excluding bebe and Brookstone) for $222 million and received $179 million in distributions during ownership.Chairman Bryant Riley stated that the company is moving from asset monetization to focusing on growth in core financial services. B. Riley expects to sell a majority stake in Great American Group in late November, further contributing to its strategic shift.