On October 9, 2024, Safety Shot, Inc., a Delaware-based company trading under the symbol SHOT on the Nasdaq Stock Market, announced a significant rebranding to Sure Shot, along with the introduction of new product packaging. The rebranding includes a new visual identity inspired by comic book art and aims to reflect the product's powerful and transformative effects. Sure Shot, known as the world's first clinically proven alcohol reducer, has launched 4-ounce bottles and powder stick packs designed for convenience and on-the-go use. The rebranding effort was led by Amalgam in partnership with Stout Design, focusing on Sure Shot's mission to pioneer innovative functional beverages. The company's CEO, Jarret Boon, expressed excitement about the new brand identity, which aligns with the company's growth and future vision. The announcement follows the release of new clinical data affirming the product's efficacy in reducing blood alcohol content (BAC). Sure Shot is available for purchase online and is expanding its business-to-business sales throughout 2024.

On October 9, 2024, Safety Shot, Inc., a Delaware-based company trading under the symbol SHOT on the Nasdaq Stock Market, announced a significant rebranding to Sure Shot, along with the introduction of new product packaging. The rebranding includes a new visual identity inspired by comic book art and aims to reflect the product's powerful and transformative effects. Sure Shot, known as the world's first clinically proven alcohol reducer, has launched 4-ounce bottles and powder stick packs designed for convenience and on-the-go use. The rebranding effort was led by Amalgam in partnership with Stout Design, focusing on Sure Shot's mission to pioneer innovative functional beverages. The company's CEO, Jarret Boon, expressed excitement about the new brand identity, which aligns with the company's growth and future vision. The announcement follows the release of new clinical data affirming the product's efficacy in reducing blood alcohol content (BAC). Sure Shot is available for purchase online and is expanding its business-to-business sales throughout 2024.