Constellation Brands has appointed E. Yuri Hermida as Executive Vice President, Chief Growth & Strategy Officer, effective October 8, 2024. In this role, Hermida will oversee Consumer Insights & Innovation, Digital, Transformation, Media, New Business Ventures, and Strategy & Analytics, reporting directly to CEO Bill Newlands.Hermida brings extensive CPG industry experience, most recently serving as President of Sovos Brands. His prior roles include positions at Reckitt and a long tenure at Procter & Gamble, where he managed various international markets. He succeeds Mallika Monteiro, who has transitioned to Executive Vice President and Managing Director of the company's beer brand portfolio.The leadership change comes as Constellation Brands continues to focus on evolving its business in response to shifting consumer trends. Monteiro will maintain her role on the executive management committee, overseeing brand marketing, advertising, and trade marketing for the company's high-end beer portfolio.

Constellation Brands has appointed E. Yuri Hermida as Executive Vice President, Chief Growth & Strategy Officer, effective October 8, 2024. In this role, Hermida will oversee Consumer Insights & Innovation, Digital, Transformation, Media, New Business Ventures, and Strategy & Analytics, reporting directly to CEO Bill Newlands.Hermida brings extensive CPG industry experience, most recently serving as President of Sovos Brands. His prior roles include positions at Reckitt and a long tenure at Procter & Gamble, where he managed various international markets. He succeeds Mallika Monteiro, who has transitioned to Executive Vice President and Managing Director of the company's beer brand portfolio.The leadership change comes as Constellation Brands continues to focus on evolving its business in response to shifting consumer trends. Monteiro will maintain her role on the executive management committee, overseeing brand marketing, advertising, and trade marketing for the company's high-end beer portfolio.