On August 5, 2024, Safety Shot, Inc., a Delaware-based wellness and dietary supplement company, announced the upcoming launch of a new product format for their alcohol-reducing nutraceutical, Safety Shot. The product, which is the first of its kind to reduce blood alcohol content, will be available in a convenient on-the-go powder stick pack. The launch is expected in early Q4 and aims to address a market that is anticipated to reach $517 million by 2031. The COO of Safety Shot, David Sandler, expressed excitement over overcoming the challenges of creating a powdered version without compromising efficacy. The new stick pack format is part of the company's efforts to expand its product portfolio and increase brand visibility. The packs will be...Show More

On August 5, 2024, Safety Shot, Inc., a Delaware-based wellness and dietary supplement company, announced the upcoming launch of a new product format for their alcohol-reducing nutraceutical, Safety Shot. The product, which is the first of its kind to reduce blood alcohol content, will be available in a convenient on-the-go powder stick pack. The launch is expected in early Q4 and aims to address a market that is anticipated to reach $517 million by 2031. The COO of Safety Shot, David Sandler, expressed excitement over overcoming the challenges of creating a powdered version without compromising efficacy. The new stick pack format is part of the company's efforts to expand its product portfolio and increase brand visibility. The packs will be sold in a pack of six, with some locations offering single sticks. CEO Jarrett Boon highlighted the ease of use and the potential for the product to broaden the customer base and reduce the negative impacts of alcohol consumption. Safety Shot products are available online and the company plans to expand its business-to-business sales throughout 2024.