Nike Inc. reported fiscal 2024 revenues of $51.4 billion, relatively flat compared to fiscal 2023, while net income increased 12% to $5.7 billion. Gross margin expanded 110 basis points to 44.6%, driven by strategic pricing actions and lower ocean freight rates, partially offset by higher product input costs and unfavorable foreign exchange rates.NIKE Direct revenues grew 1% to $21.5 billion, representing 44% of total NIKE Brand revenues, though digital sales declined 3%. By geography, Greater China revenues increased 4%, APLA grew 5%, and EMEA rose 1%, while North America declined 1%. The company maintained strong inventory management, with levels decreasing 11% to $7.5 billion.During fiscal 2024, Nike announced an enterprise-wide initiative including workforce reductions, resulting in restructuring charges of $443 million. The company returned $6.4 billion to shareholders through share repurchases and dividends. Return on Invested Capital improved to 34.9% from 31.5% in the prior year, reflecting continued operational efficiency.

Nike Inc. reported fiscal 2024 revenues of $51.4 billion, relatively flat compared to fiscal 2023, while net income increased 12% to $5.7 billion. Gross margin expanded 110 basis points to 44.6%, driven by strategic pricing actions and lower ocean freight rates, partially offset by higher product input costs and unfavorable foreign exchange rates.NIKE Direct revenues grew 1% to $21.5 billion, representing 44% of total NIKE Brand revenues, though digital sales declined 3%. By geography, Greater China revenues increased 4%, APLA grew 5%, and EMEA rose 1%, while North America declined 1%. The company maintained strong inventory management, with levels decreasing 11% to $7.5 billion.During fiscal 2024, Nike announced an enterprise-wide initiative including workforce reductions, resulting in restructuring charges of $443 million. The company returned $6.4 billion to shareholders through share repurchases and dividends. Return on Invested Capital improved to 34.9% from 31.5% in the prior year, reflecting continued operational efficiency.