On March 23, 2024, Celsius Holdings, Inc. announced the entry into an amendment to its existing distribution agreement with PepsiCo, Inc. The amendment, referred to as Amendment No. 1, modifies the original agreement dated August 1, 2022, and introduces an incentive program aimed at encouraging PepsiCo to continue its support and focus on the licensed products within the agreed territory. The specific terms of the incentive program are outlined in the amendment. Celsius Holdings has filed the amendment as Exhibit 10.1 with its current report on Form 8-K to the U.S. Securities and Exchange Commission. The company has also indicated that certain parts of the exhibit have been omitted from public disclosure due to confidentiality and competitive reasons, but an unredacted copy can be provided to the SEC upon request. The report was officially signed by Richard Mattessich, Chief Legal Officer of Celsius Holdings, on March 26, 2024.

On March 23, 2024, Celsius Holdings, Inc. announced the entry into an amendment to its existing distribution agreement with PepsiCo, Inc. The amendment, referred to as Amendment No. 1, modifies the original agreement dated August 1, 2022, and introduces an incentive program aimed at encouraging PepsiCo to continue its support and focus on the licensed products within the agreed territory. The specific terms of the incentive program are outlined in the amendment. Celsius Holdings has filed the amendment as Exhibit 10.1 with its current report on Form 8-K to the U.S. Securities and Exchange Commission. The company has also indicated that certain parts of the exhibit have been omitted from public disclosure due to confidentiality and competitive reasons, but an unredacted copy can be provided to the SEC upon request. The report was officially signed by Richard Mattessich, Chief Legal Officer of Celsius Holdings, on March 26, 2024.