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Apple Inc. reported a 2% increase in total net sales to $119.575 billion in the first quarter of 2024 compared to the same quarter in 2023. The Americas and Europe segments saw net sales growth of 2% and 10%, respectively, while Greater China experienced a 13% decline. Operating income rose to $40.373 billion, up from $36.016 billion in the previous year. The company's product launches, including updated MacBook Pro models and an iMac, contributed to the financial performance. iPhone sales increased by 6%, driving the net sales growth, while iPad and Wearables, Home and Accessories categories saw declines of 25% and 11%, respectively. Services net sales grew by 11%, attributed to higher sales from advertising, video, and cloud services. Gross margin improved to 45.9% from 43.0% year-over-year, with product gross margin at 39.4% and services at 72.8%. Apple's forward-looking statements indicate potential impacts of macroeconomic conditions on future operations, and the company acknowledges that gross margins may face volatility and downward pressure.
Apple Inc. reported a 2% increase in total net sales to $119.575 billion in the first quarter of 2024 compared to the same quarter in 2023. The Americas and Europe segments saw net sales growth of 2% and 10%, respectively, while Greater China experienced a 13% decline. Operating income rose to $40.373 billion, up from $36.016 billion in the previous year. The company's product launches, including updated MacBook Pro models and an iMac, contributed to the financial performance. iPhone sales increased by 6%, driving the net sales growth, while iPad and Wearables, Home and Accessories categories saw declines of 25% and 11%, respectively. Services net sales grew by 11%, attributed to higher sales from advertising, video, and cloud services. Gross margin improved to 45.9% from 43.0% year-over-year, with product gross margin at 39.4% and services at 72.8%. Apple's forward-looking statements indicate potential impacts of macroeconomic conditions on future operations, and the company acknowledges that gross margins may face volatility and downward pressure.
蘋果公司報告稱，與2023年同期相比，2024年第一季度的總淨銷售額增長了2％，達到1195.75億美元。美洲和歐洲板塊的淨銷售額分別增長了2％和10％，而大中華區的淨銷售額下降了13％。營業收入從去年的360.16億美元增至403.73億美元。該公司的產品推出，包括更新的MacBook Pro機型和iMac，爲財務業績做出了貢獻。iPhone的銷量增長了6％，推動了淨銷售增長，而iPad和可穿戴設備、家居和配件類別分別下降了25％和11％。服務淨銷售額增長了11％，這要歸因於廣告、視頻和雲服務的銷售額增加。毛利率從同比的43.0％提高到45.9％，產品毛利率爲39.4％，服務業爲72.8％。蘋果的前瞻性陳述表明了宏觀經濟狀況對未來運營的潛在影響，該公司承認毛利率可能面臨波動和下行壓力。
蘋果公司報告稱，與2023年同期相比，2024年第一季度的總淨銷售額增長了2％，達到1195.75億美元。美洲和歐洲板塊的淨銷售額分別增長了2％和10％，而大中華區的淨銷售額下降了13％。營業收入從去年的360.16億美元增至403.73億美元。該公司的產品推出，包括更新的MacBook Pro機型和iMac，爲財務業績做出了貢獻。iPhone的銷量增長了6％，推動了淨銷售增長，而iPad和可穿戴設備、家居和配件類別分別下降了25％和11％。服務淨銷售額增長了11％，這要歸因於廣告、視頻和雲服務的銷售額增加。毛利率從同比的43.0％提高到45.9％，產品毛利率爲39.4％，服務業爲72.8％。蘋果的前瞻性陳述表明了宏觀經濟狀況對未來運營的潛在影響，該公司承認毛利率可能面臨波動和下行壓力。
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