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市场监管总局:严查以“修复龋齿”“抗幽门螺旋杆菌”等为噱头对牙膏产品进行营销炒作

General Administration of Market Regulation: Strictly investigate marketing hype about toothpaste products using “dental caries repair” and “anti-Helicobacter pylori” as gimmicks

Breakings ·  Apr 9 16:09
The General Administration of Market Regulation recently issued a work plan to organize and carry out special advertising supervision actions in the field of people's livelihood nationwide from April to November 2024. Strengthen the supervision of food advertisements and strictly prevent the promotion of the efficacy of health foods and the efficacy of ordinary foods. Investigate and punish food advertisements claiming that the matters do not match the facts or violate the requirements of relevant standards in accordance with the law. Strengthen the supervision of advertisements for daily chemical products such as cosmetics and disinfectants, vigorously rectify illegal acts that indicate or suggest that cosmetics or disinfectants have medical effects in advertisements, and strictly investigate marketing hype about toothpaste products using “dental caries repair” and “anti-Helicobacter pylori” as gimmicks. Effectively standardize all types of training advertisements, earnestly implement the central government's “double reduction” document requirements, continue to do a good job of cleaning up off-campus training advertisements, and crack down on illegal advertisements such as creating anxiety about further education and impersonating “famous schools” and “famous teachers” in accordance with the law. Strengthen the supervision of vocational skills training advertisements, and strictly rectify advertising chaos such as “quick evidence collection” and “package approval.”

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