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中秋旺季来临 白酒终端打响“促销战”

The liquor terminal starts a "promotion war" with the advent of the Mid-Autumn Festival peak season.

Aug 22, 2022 07:10
With the Mid-Autumn Festival consumption season approaching, the major liquor enterprises began to enter the stock-ready state. It is understood that liquor enterprises usually prepare goods for the Mid-Autumn Festival about a month in advance, and many distilleries have introduced terminal mobile sales policies to increase market promotion and launch efforts. The reporter saw on the wine shelves of a large merchant supermarket in Dongcheng District of Beijing that promotional activities such as "full reduction, cash back, and phone charges" have begun to be rolled out in an all-round way. Industry insiders said that in the context of better overall consumption, liquor consumption will recover better during the Mid-Autumn Festival and National Day this year. (China Securities News)

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