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In the first quarter, Global in-app purchase revenue of short drama applications approached 0.7 billion US dollars.

Breakings ·  May 15 10:37

According to Statistics from Sensor Tower, in the first quarter of 2025, Global in-app purchase revenue of short drama applications nearly reached 0.7 billion US dollars, increasing to nearly four times that of the first quarter of 2024. As of March 2025, total cumulative in-app purchase revenue of global short drama applications approached 2.3 billion US dollars. The USA is the market with the highest revenue for global short drama applications, with a quarter-on-quarter growth of 20% in the first quarter of 2025, approaching 0.35 billion US dollars, contributing 49% of the total revenue of global short drama applications for that quarter. It is a fiercely competitive battleground for short dramas going overseas. (Securities Times)

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