Unity's stock price rose 16% weekly, marking the largest intraday gain since June. Following a mysterious Post by Roaring Kitty (the online alias of Keith Gill, the leader of the "retail investor rally Concept stock"), traders engaged in speculative trading. On January 1, Roaring Kitty released a GIF without text, sparking creativity among short-term traders. In December, Roaring Kitty published an edited version of the cover of Time magazine from December 25, 2006, when 'you,' referring to the American public, were named 'Person of the Year.'