On December 23, JD.com announced the year-end bonus distribution plan for 2024. Employees in departments with an annual performance rating of A+ will receive 20 months' salary, while JD.com procurement and sales will average 23 months' salary in 2024. On December 25, after an average pay raise of 30% for all customer service staff in February of this year, JD.com Group announced another upgrade to customer service personnel's salary and benefits, with over 20,000 JD.com customer service employees receiving an average pay raise for 2 months. According to sources close to JD.com, the group's founder and Chairman of the Board, Liu Qiangdong, also personally ordered 80,000 boxes of chocolate on the first day of the JD.com New Year Goods Festival, delivering a 'New Year winter surprise' to JD.com employees across the country in Peking, Suqian, Chengdu, Wuhan, Datong, and other locations. He jokingly said his fingers went numb from clicking. Currently, employees in various regions have begun to receive gifts.