According to data released by Douyin life services, in 2024, influencer store visits brought over 133.3 billion yuan in economic benefits to offline merchants. Store visit videos and live streams increased merchants' revenue by 53%. Influencers helped nearly 1.44 million small and medium-sized businesses increase their revenue by over 42.5 billion yuan. As of November 2024, more than 3.36 million people on the Douyin platform rely on store visits for income.
抖音生活服务：今年达人探店为线下商家创收超1333亿元
Douyin life services: This year, influencers visiting stores have generated over 133.3 billion yuan in revenue for offline merchants.
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