LexinFintech's Installment Mall announced its Double 12 results for 2024: the average number of orders per user increased by 17.4% year-on-year over 14 days, and the average transaction value rose by 8.4% year-on-year. Data from the mall shows that during the Double 12 event, the total transaction amount for "Zhenpin Hui," which focuses on high-value and platform-selected quality, increased by 18.9% compared to the previous month, and the total number of transactions grew by 19.98%; the "Factory Store," which emphasizes direct sales from source factories with high cost performance, saw a transaction order volume growth of 42% and a user count increase of 49% compared to the previous month. During the Double 12 period, the Huawei Mate 70 series launched for sale on December 4th at 10:08 AM, while the Mate X6 launched on December 6th at 10:08 AM. From the transaction performance of this Double 12, mobile communication commodities grew by 24% compared to the previous period, iPhone sales increased by 23%, and second-hand mobile phones also saw a 23% increase. (Sina Technology)
分期乐商城双12:成交客单价同比提升8.4%
The Double 12 event at the Installment Mall saw a year-on-year increase of 8.4% in the average transaction value.
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