At today's third quarter earnings conference, Zhou Hongyi, director and general manager of 360 security technology inc., discussed the recent inspiration from Applovin's application breakthrough for 360, analyzing that advertising as an important form of commercialization and revenue generation, the company has actively explored in this area. By using large-scale models to improve users' product usage experience and advertisers' comprehensive conversion rates, as a commercialization path that has been verified and accepted by similar overseas companies, the company will continue to actively explore. In the first half of the year, the company successively released three flagship AI products, "360AI Search," "360AI Browser," and "360AI Office," and continued to upgrade products iteratively, maintaining a super high-speed growth in user experience and user stickiness. Among them, the growth rate of 360AI Search traffic is the fastest in the world, leading the domestic AI search engine market. Since August, it has consecutively held the title of "the world's largest native AI search engine" for three months in a row. According to the latest Similarweb statistics, the monthly user visits in October approached nearly 0.3 billion.
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三六零:已通过大模型技术提升广告主的综合转化率
360 security technology inc.: has improved advertisers' overall conversion rates through large model technology.
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