Li Ni, Vice Director and Chief of Operation at bilibili, revealed during the earnings conference that during this year's november 11 shopping festival, bilibili was a deep partner of e-commerce platforms such as Alibaba, jd.com, pdd holdings, and vipshop. The sales volume (GMV) from live-streaming increased by over 150% year-on-year, and the number of influencers also grew by nearly 80% year-on-year. Bilibili brought over 50% new customer rate to the industries it serves, which include 3C digital products, furniture, cosmetics and apparel, and mother and baby products, becoming an important source of new customers for e-commerce. During the november 11 shopping festival, the direct advertising revenue brought to bilibili increased by nearly 50% year-on-year. (Sina Technology)