During the research conducted on November 13, Western Region Tourism stated that the company's "Encounter Kashgar" immersive international performance center project is located directly opposite the east gate of the ancient city of Kashgar (the original Kashgar Ancient City Food Plaza), with a total investment of over 0.22 billion yuan and a construction area of 8,842 square meters. The immersive performances showcase the rich historical and cultural heritage and unique ethnic customs of Kashgar, aiming to create an immersive international performance center that integrates performance, culture, tourism, and technology. Currently, the project is in the final stages of construction and preparation for official performances.