"Our Stores, They're Not as Nice as I'd Like Them to Be in Terms of the Experience and the Visuals. They're Not as Good as They Should Be in Terms of the Service We Give Our Customers on Availability and We've Probably Lost a Bit of Sharpness on Price," the Veteran Retailer Said.By James Davey
作者：詹姆斯·戴維
London, Nov 8 (Reuters) - Asda, Britain's Third Largest Supermarket, "Lost the Plot" but Can Be Fixed, Its Chairman Said on Friday as It Reported Another Slide in Sales and Warned Measures in Last Week's Budget Would Cost the Company 100 Million Pounds ($130 Million).
倫敦，11月8日（路透社）— 英國第三大超市阿斯達董事長週五表示，「迷失了方向」，但可以修復。該公司報告銷售額再次下滑，並警告說，上週預算中的措施將使該公司損失10000萬英鎊（1.3億美元）。
The Group, Majority Owned by Private Equity Firm Tdr Capital, Said Its Like-for-Like Sales Fell by 4.8% in the Third Quarter to End-September, a Slight Improvement on the Previous Quarter's 5.3% Dip but Still a Major Underperformance Versus Industry Leader Tesco Tsco.l and No. 2 Sainsbury's Sbry.l.
該集團由私募股權投資公司Tdr Capital持有多數股權，該公司表示，截至9月底的第三季度其同比銷售額下降了4.8％，略有改善 上一季度 下降了5.3％，但與行業領導者樂購相比，表現仍嚴重不佳 TSCO.l 還有排名第二的塞恩斯伯裏 sbry.l.
"We've Slightly Lost the Plot in Terms of Giving Them (Customers) What They Want on a Daily Basis," Chairman Stuart Rose Told Reuters.
董事長斯圖爾特·羅斯告訴路透社：「在每天爲他們（客戶）提供他們想要的東西方面，我們略有失方向。」
"Our Stores, They're Not as Nice as I'd Like Them to Be in Terms of the Experience and the Visuals. They're Not as Good as They Should Be in Terms of the Service We Give Our Customers on Availability and We've Probably Lost a Bit of Sharpness on Price," the Veteran Retailer Said.
「我們的門店，就體驗和視覺效果而言，它們沒有我想要的那麼漂亮。就我們爲客戶提供的可用性服務而言，它們沒有達到應有的水平，而且我們在價格上可能已經失去了一點清晰度，」 這家資深零售商說。
"They Are Operational Things, Which Any Shopkeeper Can Fix," Added Rose, Who Assumed the Executive Responsibilities of Co-Owner Mohsin Issa in September.
羅斯補充說：「它們是操作性問題，任何店主都可以修復。」 承擔行政職責 9月，共同所有人莫辛·伊薩收購了。
He Said a 30 Million Pound Investment in More Worker Hours Had Made a Difference.
他說，在延長工時上投資3000萬英鎊已經有所作爲。
"That's Been Noticed by Our Customers," He Said, Noting a Further 13 Million Pounds Will Be Invested This Quarter.
他說：「我們的客戶已經注意到了這一點，」 他指出，本季度將再投資1300萬英鎊。
Analysts Say Asda Has Been Hampered by the Cost of Servicing the Debt It Took on When Mohsin and Zuber Issa and Tdr Capital Bought 90% of the Group From Walmart Wmt.n in a 6.8 Billion Pound Deal in 2021. Net Debt Was 3.8 Billion Pounds at End-Sept.
分析師稱阿斯達已經是 受阻 按償還債務的成本計算，Mohsin和Zuber Issa以及Tdr Capital從沃爾瑪手中收購該集團90％的股份時所承擔的債務 Wmt.n 在 2021 年達成 68 英鎊的交易中。9月底，淨負債爲38英鎊
Since the Deal, Asda's Share of the Grocery Market Has Fallen From 14.1% to 12.6%, According to Market Researcher Kantar.
市場研究機構凱度表示，自交易以來，阿斯達在雜貨市場的份額已從14.1％下降至12.6％。
Rose Said Management Had Been Absorbed by a Doubling in Store Numbers to 1,200 With an Expansion Into the Convenience Market and by a Technology Migration From Walmart.
羅斯說，隨着便利市場的擴張以及沃爾瑪的技術遷移，門店數量翻了一番，達到1,200家，管理層已經被吸收了。
He Said National Insurance Changes Would Cost Asda 100 Million Pounds Next Year and Like Other Retailers Warned "It Will Probably Be Inflationary to Some Degree."
他說，明年國民保險的變更將使阿斯達損失10000萬英鎊，正如其他零售商所警告的那樣，「這可能會在某種程度上導致通貨膨脹。」
($1 = 0.7714 Pounds)
（$1 = 0.7714 磅）
(Reporting by James Davey, Editing by Paul Sandle)
（詹姆斯·戴維報道，保羅·桑德爾編輯）
