"the Creation of This Group Underscores Our Dedication to Doing That."By Dawn Chmielewski and Katie Paul
作者：Dawn Chmielewski 和 Katie Paul
Nov 1 (Reuters) - Walt Disney Dis.n Is Forming a New Unit to Coordinate the Company's Use of Emerging Technologies Such as Artificial Intelligence and Mixed Reality, as the Media Giant Explores Applications Across Its Film, Television and Theme Park Divisions.
11 月 1 日（路透社）—— 沃爾特·迪斯尼 Disn.n 這家媒體巨頭正在探索其電影、電視和主題公園部門的應用，正在組建一個新部門，負責協調公司對人工智能和混合現實等新興技術的使用。
the Newly Formed Office of Technology Enablement Will Be Led by Jamie Voris, Who Spearheaded Development of Disney's App for the Apple Vision Pro Mixed Reality Device, According to an Email Seen on Friday by Reuters.
根據路透社週五看到的一封電子郵件，新成立的技術支持辦公室將由傑米·沃里斯領導，他領導了迪士尼蘋果Vision Pro混合現實設備的應用程序的開發。
"the Pace and Scope of the Advances in AI and Xr (Extended Reality) Are Profound and Will Continue to Impact Consumer Experiences, Creative Endeavors and Our Businesses for Years to Come - Making It Critical That Disney Explore the Exciting Opportunities and Navigate the Potential Risks," Disney Entertainment Co-Chairman Alan Bergman Wrote.
迪士尼娛樂聯席主席艾倫·伯格曼寫道：「人工智能和XR（擴展現實）進步的速度和範圍是深遠的，將在未來幾年繼續影響消費者體驗、創新努力和我們的業務——這使得迪士尼探索令人興奮的機會和應對潛在風險至關重要。」
"the Creation of This Group Underscores Our Dedication to Doing That."
「這個小組的成立凸顯了我們對實現這一目標的承諾。」
Bergman Noted the Unit Will Focus on Fast-Moving Areas of Technology, Such as AI and Mixed Reality, Which Blends the Physical and Digital Worlds. It Will Not Centralize Work on These Projects, but Rather, Ensure the Various Projects Around the Company Fit With Its Broader Strategy.
伯格曼指出，該部門將專注於快速發展的技術領域，例如融合了物理和數字世界的人工智能和混合現實。它不會集中這些項目的工作，而是確保公司周圍的各種項目符合其更廣泛的戰略。
Reuters First Reported Disney Had Formed a Task Force to Study Artificial Intelligence and How It Could Be Applied Across the Entertainment Conglomerate.
路透社首次報道迪士尼成立了 研究人工智能的工作組 以及如何將其應用於整個娛樂集團。
Various Divisions Within Disney Are Exploring Applications for Augmented Reality, Which Places Digital Elements Into the Real World, Virtual Reality, Which Immerses the User in a Simulated Environment, and Mixed Reality Which Combines Both.
迪士尼內部的各個部門正在探索將數字元素融入現實世界的增強現實、使用戶沉浸在模擬環境中的虛擬現實以及將兩者結合在一起的混合現實的應用。
Disney Has Been Building Expertise Across the Organization to Capitalize on the Emerging Technology.
迪士尼一直在整個組織中積累專業知識，以利用新興技術。
For Example, Kyle Laughlin, a Disney Veteran With a Background in Augmented and Virtual Reality and Artificial Intelligence, Returned to the Company in March as Senior Vice President of Research and Development for Walt Disney Imagineering, the Creative Force Behind Disney's Theme Park Attractions. He Briefly Left Disney in 2019 to Lead Amazon's Alexa Gadgets Division.
例如，具有增強現實、虛擬現實和人工智能背景的迪士尼資深人士凱爾·勞克林於3月重返公司，擔任迪士尼主題公園景點背後的創意力量沃爾特·迪斯尼Imagineering的研發高級副總裁。他在2019年短暫離開迪士尼，領導亞馬遜的Alexa小工具部門。
As Meta and Snap Unveiled a New Generation of Lightweight Glasses That Provide Consumers a Fashionable Alternative to Bulky Vr Goggles, Disney Has Been Quietly Assembling a Team Focused on How Best to Harness the Technology to Bring New Experiences to the Company's Theme Parks and Consumers' Homes, the Sources Say.
消息人士稱，隨着Meta和Snap推出新一代輕質眼鏡，爲消費者提供大容量虛擬現實護目鏡的時尚替代品，迪士尼一直在悄悄組建一個團隊，專注於如何最好地利用這項技術爲公司的主題公園和消費者家中帶來新體驗。
Tech Companies Have Sold About 1.7 Million Ar/Vr Headsets so Far This Year, Data From Market Research Firm Idc Showed. Meta Is Still the Clear Market Leader, With A 60.5% Market Share, but Is Starting to Face Pressure in the Space From Competitors Like Sony, Apple and Bytedance.
市場研究公司Idc的數據顯示，今年到目前爲止，科技公司已售出約170萬套Ar/Vr頭戴式耳機。Meta仍然是明顯的市場領導者，擁有60.5％的市場份額，但開始在該領域面臨來自索尼、蘋果和字節跳動等競爭對手的壓力。
(Reporting by Dawn Chmielewski in Los Angeles, Katie Paul in New York; Editing by Richard Chang)
（洛杉磯的 Dawn Chmielewski、紐約的凱蒂·保羅報道；Richard Chang 編輯）
