"the Creation of This Group Underscores Our Dedication to Doing That."By Dawn Chmielewski and Katie Paul
作者：黎明·欽米萊夫斯基和凱蒂·保羅
Nov 1 (Reuters) - Walt Disney Dis.n Is Forming a New Unit to Coordinate the Company's Use of Emerging Technologies Such as Artificial Intelligence and Mixed Reality, as the Media Giant Explores Applications Across Its Film, Television and Theme Park Divisions.
11月1日（路透社）-華特迪士尼 Dis.n 正在成立一個新的部門，協調公司對新興技術的應用，如人工智能和混合現實，因爲這家媒體巨頭在電影、電視和主題公園部門探索應用程序。
the Newly Formed Office of Technology Enablement Will Be Led by Jamie Voris, Who Spearheaded Development of Disney's App for the Apple Vision Pro Mixed Reality Device, According to an Email Seen on Friday by Reuters.
新成立的技術推動辦公室將由領導開發迪士尼蘋果Vision Pro混合現實設備應用的傑米·沃里斯負責，據路透社週五看到的一封電子郵件。
"the Pace and Scope of the Advances in AI and Xr (Extended Reality) Are Profound and Will Continue to Impact Consumer Experiences, Creative Endeavors and Our Businesses for Years to Come - Making It Critical That Disney Explore the Exciting Opportunities and Navigate the Potential Risks," Disney Entertainment Co-Chairman Alan Bergman Wrote.
「人工智能和XR（擴展現實）的發展速度和範圍是深遠的，將繼續影響消費者體驗、創意努力和未來幾年我們的業務發展-使得迪士尼探索激動人心的機會並應對潛在風險至關重要，」迪士尼娛樂公司聯席主席艾倫·伯格曼寫道。
"the Creation of This Group Underscores Our Dedication to Doing That."
「這一團隊的創建突顯了我們致力於這一目標。」
Bergman Noted the Unit Will Focus on Fast-Moving Areas of Technology, Such as AI and Mixed Reality, Which Blends the Physical and Digital Worlds. It Will Not Centralize Work on These Projects, but Rather, Ensure the Various Projects Around the Company Fit With Its Broader Strategy.
伯格曼指出，該單位將專注於快速發展的科技領域，如人工智能和混合現實，將實體世界和數字世界融合。它不會將這些項目的工作集中在一起，而是要確保公司周圍各種項目與其更廣泛的策略相匹配。
Reuters First Reported Disney Had Formed a Task Force to Study Artificial Intelligence and How It Could Be Applied Across the Entertainment Conglomerate.
路透社首次報道迪士尼成立了一個 任務組來研究人工智能 以及如何將其應用到娛樂集團的各個領域。
Various Divisions Within Disney Are Exploring Applications for Augmented Reality, Which Places Digital Elements Into the Real World, Virtual Reality, Which Immerses the User in a Simulated Environment, and Mixed Reality Which Combines Both.
迪士尼內部各個部門正在探索增強現實的應用，將數字元素置入現實世界中，虛擬現實讓用戶沉浸於模擬環境中，混合現實結合了兩者。
Disney Has Been Building Expertise Across the Organization to Capitalize on the Emerging Technology.
迪士尼一直在整個組織中建立專業知識，以利用新興的科技。
For Example, Kyle Laughlin, a Disney Veteran With a Background in Augmented and Virtual Reality and Artificial Intelligence, Returned to the Company in March as Senior Vice President of Research and Development for Walt Disney Imagineering, the Creative Force Behind Disney's Theme Park Attractions. He Briefly Left Disney in 2019 to Lead Amazon's Alexa Gadgets Division.
例如，迪士尼資深員工凱爾·勞克林在增強現實、虛擬現實和人工智能領域具有背景，於三月份回到公司，擔任迪士尼幻想工程的研發高級副總裁，這是迪士尼主題公園景點創意力量的核心。他曾於2019年短暫離開迪士尼，帶領亞馬遜的Alexa產品部門。
As Meta and Snap Unveiled a New Generation of Lightweight Glasses That Provide Consumers a Fashionable Alternative to Bulky Vr Goggles, Disney Has Been Quietly Assembling a Team Focused on How Best to Harness the Technology to Bring New Experiences to the Company's Theme Parks and Consumers' Homes, the Sources Say.
據消息人士稱，隨着Meta和Snap推出一款新一代輕量化眼鏡，爲消費者提供了時尚的選擇，迪士尼一直在悄然組建一個團隊，專注於如何最好地利用這項技術，爲公司的主題公園和消費者家中帶來新體驗。
Tech Companies Have Sold About 1.7 Million Ar/Vr Headsets so Far This Year, Data From Market Research Firm Idc Showed. Meta Is Still the Clear Market Leader, With A 60.5% Market Share, but Is Starting to Face Pressure in the Space From Competitors Like Sony, Apple and Bytedance.
科技公司今年迄今已售出約170萬台Ar/Vr頭盔，市場研究公司IDC的數據顯示。Meta仍然是明顯的市場領導者，市場份額爲60.5%，但開始在該領域面臨來自索尼、蘋果和字節跳動等競爭對手的壓力。
(Reporting by Dawn Chmielewski in Los Angeles, Katie Paul in New York; Editing by Richard Chang)
（洛杉磯報道：Dawn Chmielewski，紐約報道：Katie Paul；編輯：Richard Chang）
