"the Creation of This Group Underscores Our Dedication to Doing That."By Dawn Chmielewski and Katie Paul
作者：Dawn Chmielewski 和 Katie Paul
Nov 1 (Reuters) - Walt Disney Dis.n Is Forming a New Unit to Coordinate the Company's Use of Emerging Technologies Such as Artificial Intelligence and Mixed Reality, as the Media Giant Explores Applications Across Its Film, Television and Theme Park Divisions.
11 月 1 日（路透社）—— 沃尔特·迪斯尼 Disn.n 这家媒体巨头正在探索其电影、电视和主题公园部门的应用，正在组建一个新部门，负责协调公司对人工智能和混合现实等新兴技术的使用。
the Newly Formed Office of Technology Enablement Will Be Led by Jamie Voris, Who Spearheaded Development of Disney's App for the Apple Vision Pro Mixed Reality Device, According to an Email Seen on Friday by Reuters.
根据路透社周五看到的一封电子邮件，新成立的技术支持办公室将由杰米·沃里斯领导，他领导了迪士尼苹果Vision Pro混合现实设备的应用程序的开发。
"the Pace and Scope of the Advances in AI and Xr (Extended Reality) Are Profound and Will Continue to Impact Consumer Experiences, Creative Endeavors and Our Businesses for Years to Come - Making It Critical That Disney Explore the Exciting Opportunities and Navigate the Potential Risks," Disney Entertainment Co-Chairman Alan Bergman Wrote.
迪士尼娱乐联席主席艾伦·伯格曼写道：“人工智能和XR（扩展现实）进步的速度和范围是深远的，将在未来几年继续影响消费者体验、创新努力和我们的业务——这使得迪士尼探索令人兴奋的机会和应对潜在风险至关重要。”
"the Creation of This Group Underscores Our Dedication to Doing That."
“这个小组的成立凸显了我们对实现这一目标的承诺。”
Bergman Noted the Unit Will Focus on Fast-Moving Areas of Technology, Such as AI and Mixed Reality, Which Blends the Physical and Digital Worlds. It Will Not Centralize Work on These Projects, but Rather, Ensure the Various Projects Around the Company Fit With Its Broader Strategy.
伯格曼指出，该部门将专注于快速发展的技术领域，例如融合了物理和数字世界的人工智能和混合现实。它不会集中这些项目的工作，而是确保公司周围的各种项目符合其更广泛的战略。
Reuters First Reported Disney Had Formed a Task Force to Study Artificial Intelligence and How It Could Be Applied Across the Entertainment Conglomerate.
路透社首次报道迪士尼成立了 研究人工智能的工作组 以及如何将其应用于整个娱乐集团。
Various Divisions Within Disney Are Exploring Applications for Augmented Reality, Which Places Digital Elements Into the Real World, Virtual Reality, Which Immerses the User in a Simulated Environment, and Mixed Reality Which Combines Both.
迪士尼内部的各个部门正在探索将数字元素融入现实世界的增强现实、使用户沉浸在模拟环境中的虚拟现实以及将两者结合在一起的混合现实的应用。
Disney Has Been Building Expertise Across the Organization to Capitalize on the Emerging Technology.
迪士尼一直在整个组织中积累专业知识，以利用新兴技术。
For Example, Kyle Laughlin, a Disney Veteran With a Background in Augmented and Virtual Reality and Artificial Intelligence, Returned to the Company in March as Senior Vice President of Research and Development for Walt Disney Imagineering, the Creative Force Behind Disney's Theme Park Attractions. He Briefly Left Disney in 2019 to Lead Amazon's Alexa Gadgets Division.
例如，具有增强现实、虚拟现实和人工智能背景的迪士尼资深人士凯尔·劳克林于3月重返公司，担任迪士尼主题公园景点背后的创意力量沃尔特·迪斯尼Imagineering的研发高级副总裁。他在2019年短暂离开迪士尼，领导亚马逊的Alexa小工具部门。
As Meta and Snap Unveiled a New Generation of Lightweight Glasses That Provide Consumers a Fashionable Alternative to Bulky Vr Goggles, Disney Has Been Quietly Assembling a Team Focused on How Best to Harness the Technology to Bring New Experiences to the Company's Theme Parks and Consumers' Homes, the Sources Say.
消息人士称，随着Meta和Snap推出新一代轻质眼镜，为消费者提供大容量虚拟现实护目镜的时尚替代品，迪士尼一直在悄悄组建一个团队，专注于如何最好地利用这项技术为公司的主题公园和消费者家中带来新体验。
Tech Companies Have Sold About 1.7 Million Ar/Vr Headsets so Far This Year, Data From Market Research Firm Idc Showed. Meta Is Still the Clear Market Leader, With A 60.5% Market Share, but Is Starting to Face Pressure in the Space From Competitors Like Sony, Apple and Bytedance.
市场研究公司Idc的数据显示，今年到目前为止，科技公司已售出约170万套Ar/Vr头戴式耳机。Meta仍然是明显的市场领导者，拥有60.5％的市场份额，但开始在该领域面临来自索尼、苹果和字节跳动等竞争对手的压力。
(Reporting by Dawn Chmielewski in Los Angeles, Katie Paul in New York; Editing by Richard Chang)
（洛杉矶的 Dawn Chmielewski、纽约的凯蒂·保罗报道；Richard Chang 编辑）
