The State Administration for Market Regulation recently issued the "Opinions on Guiding Online Trading Platforms to Play an Active Role in Promoting the Development of Small and Micro Business Entities", helping to address the practical difficulties faced by online business entities in production and operation, further stimulating the endogenous power and innovative vitality of a large number of small and micro business entities, and promoting the healthy development of platform economy. The "Opinions" propose fully leveraging the role of platform traffic mechanisms, enhancing the effectiveness of traffic support for the real economy through diversified measures such as reasonable allocation of traffic resources, clarification of platform traffic rules, improvement of traffic supply accuracy, provision of traffic support measures, and enhancement of traffic evaluation mechanisms. Specific measures are put forward to strengthen traffic support for agricultural product business entities, innovative characteristic business entities, and focus on supporting traffic for new business entities joining the platform. The "Opinions" encourage and support online trading platforms to leverage their unique advantages, actively carry out traffic support-related work, and require local market regulatory authorities to take the initiative in supporting the integration of distinctive regional agricultural products and industries, assisting small and micro business entities in connecting with platforms, and establishing a sound mechanism for regular communication and exchanges. (State Administration for Market Regulation)