At 20:00 on October 21st, Tmall's November 11 shopping festival-related spot sale has started, with strong performance from international beauty brands. Within the first 10 minutes of the sale, international big brands such as L'Oreal, Lancome, Shu Uemura, Estee Lauder, Helena Rubinstein, and La Mer have exceeded one billion yuan in sales. After one hour of the sale, Dior's year-on-year growth is close to 90%, Valentino beauty's year-on-year growth is nearly 60%, SK-II's year-on-year growth exceeds 70%, and CPB's growth is over 60%. In addition, domestic brands also performed well, with Proya cosmetics surpassing one billion in sales within the first 5 minutes of the sale. Super single products showed strong momentum, with blockbuster items like Kose Sekkisei collagen stick, Helena Rubinstein Prodigy Cream, Shu Uemura AGE Cream, L'Oreal Bois Noir mask, and Proya cosmetics Ruby Cream exceeding one billion in transactions within the first hour of the sale. (China Business News)