On September 20, at the jd.com 11.11 Merchant Ecological Partner Conference, jd.com Group CEO Xu Ran stated that the company will invest its maximum resources, starting from the core concerns of merchants such as traffic, operation, and service, and strive to provide a new experience of "more traffic, faster operation, better service, and lower cost" for merchants, aiming to help the number of small and micro merchants with daily sales exceeding ten thousand yuan grow by more than 2 times compared to the previous year during jd.com 11.11, while also aiming to achieve over 50% year-on-year growth in the number of merchants with sales exceeding 5 million. During the jd.com 11.11 period, jd.com will continue to bring hundreds of billions of new traffic to merchants through methods such as the "Hundred Billion Subsidy for Factory Goods", a 1 billion subsidy for live streaming, CPS marketing subsidies in the billion level, and gold rewards in the billion level for advertisements.