By-health co., ltd. stated during the research conducted on September 19th that the conversion of sales expenses in the first half of this year did not meet expectations. In the second half of the year, the company will actively adjust the expense allocation model and integrate and streamline its various brand businesses, further focusing its resources. The company hopes to control the sales expense ratio within 45% for the entire year, but there is some uncertainty in the effectiveness of these adjustments due to the continued rapid changes in the online environment. The company mentioned that in the first half of the year, the online distribution income accounted for nearly 50% of the online channel income, with more than half of it coming from B2B platforms.