China Galaxy Securities research report indicates that since 2024, the media sector market performance has shown an overall trend of correction. Currently, the media sector is in the bottom range of valuation, and multiple sectors have high investment cost-effectiveness. Focusing on the media industry itself, content production is in the upstream position of the media industry chain and value chain, and high-quality content has always been a scarce resource. The long-term value of high-quality content production companies remains unchanged. In addition, with the constant catalysis of AI technology, the productivity revolution is undergoing innovation, and the combination of AI technology and content creation will enter a substantive stage. As a result, the content market is entering a long-term recovery trend, and the prosperity of the content ecosystem is also the foundation for consumer growth. At the same time, with the improvement of content production efficiency and the decrease in production difficulty, AI technology is expected to unlock new business models and innovative methods, helping more high-quality content to be better presented and monetized. Recommendations to pay attention to: 1) High-quality content companies that are expected to go online this year and contribute to performance growth: Beijing Ultrapower Software, Beijing Enlight Media, etc. 2) Publishing industry companies that have stable fundamentals and a certain level of performance growth: Shandong Publishing&Media, Southern Publishing and Media, etc.