Local time on Thursday, the European consumer organization (BEUC) accused the electronic game publishers Epic Games, Electronic Arts Inc, Roblox, and four other companies of misleading player consumption to the European Commission and the European Consumer Center Network. The complaint also includes Microsoft (MSFT.O), Activision Blizzard (ATVI.O), Swedish game publisher Mojang, Finnish mobile game company Supercell, and Ubisoft. BEUC Secretary-General Agustín Reyna stated in a declaration, 'Regulatory agencies must take action and make it clear that even though the gaming world is virtual, it still needs to comply with the rules of the real world.' BEUC is concerned that consumers may overconsume because they cannot see the true prices of digital commodities.