Zhang Yuliang, Chairman and President of Green Land Group, said that after years of rapid development, the real estate industry is facing difficulties in continuing the development model of "high debt, high leverage, and high turnover" formed by large-scale incremental development in the past. Therefore, in order to adapt to the current environment where the real estate industry is gradually entering a phase of "digesting existing stock and optimizing incremental growth", it is necessary to make great efforts to transform the relatively extensive development model before, and change the operation of real estate enterprises to rely on accurate market grasp, innovative product supply, building high-quality products, strengthening operation management, improving service levels, and increasing the level of technology.