During the investigation, the reporter found that although the overseas market has low costs and growth opportunities, domestic brands also have their own advantages. However, they also face challenges such as supply chain, laws and regulations, and competition from local brands. The road of "going global" for domestic catering brands is still being explored. For the domestic catering industry, market competition is increasingly fierce. According to many interviewees, the serious internal competition in China is one of the reasons why they have decided to explore overseas markets. A spokesperson for Haidilao's overseas business, Teahai International, told reporters that the overall performance of Southeast Asian stores is good, mainly because their costs are relatively lower than those in Europe and the United States. The reporter also learned from an industry insider close to Haidilao that the payback period for Haidilao's overseas stores generally ranges from 2 to 4 years. (The First Financial)