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华金证券:微短剧内容精品化或成为趋势

Hua Jin Securities: The refinement of micro-drama content may become a trend.

Breakings ·  Jul 18 09:07

Hua Jin Securities research report pointed out that due to intensified industry competition, piracy of short dramas, and tighter regulation, the micro-drama industry is facing gradually slowing growth challenge. However, the overall industry scale is still growing steadily driven by market demand. Micro-drama content refinement has become a key factor driving industry development under the influence of national regulation and user demand. The development of AIGC technology unlocks new quality productivity, helps the short drama industry reduce costs, increase efficiency, improve quality and enrich experience content. The early overseas development of domestic online literature platforms and the accumulation of user base create a good environment for short dramas to go overseas, bringing new growth opportunities to the industry. We suggest paying attention to: Col Group Co., Ltd., China Lit, Inly Media Co., Ltd.,

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