June 26 (Reuters) - Comcast's Cmcsa.o Nbcuniversal Will Modernize Its Coverage of the Paris Olympics by Including More Behind-the-Scenes Footage and Discussion of Pop Culture, the Media Company Said on Wednesday.
康卡斯特的營業收入。Cmcsa.o康卡斯特旗下的NBC環球將在週三現代化其對巴黎奧運會的報道，包括更多幕後花絮和對流行文化的討論。
"We'll Have the Best Drama, the Best Reality and the Best Comedy Show All Rolled Into One," Said Rick Cordella, President of Nbc Sports, During a Presentation in New York City.
“我們將把最佳的戲劇、最佳的真人秀和最佳的喜劇節目都融合在一起，”NBC體育的總裁裏克·科代拉在紐約的一個演示中說。
The Global Sporting Event Is a Crucial Opportunity for Nbcuniversal, Which Holds the Rights to Air the Games in the U.S., to Rake in Advertising Revenue and Viewers, Who Have Long Eschewed Cable and Traditional Television in Favor of Streaming Services.
這個全球體育盛會對於NBC環球來說是一個關鍵的機會，該公司持有在美國播出奧運會的權利，能夠獲得廣告收入和長期以來一直熱衷於流媒體服務而非有線電視和傳統電視的觀衆。
(Reporting by Sheila Dang in Austin)
（奧斯汀的希拉·鄧報道）
((Sheila.dang@Thomsonreuters.com; +1 646-983-0894;))
((sheila.dang@thomsonreuters.com +1 646-983-0894;）