CICC: It is estimated that the box office of this year's summer season will range from 17.5 billion yuan to 21.7 billion yuan.

Breakings ·  Jun 19 07:46
CICC's outlook for the 2024 summer season: With a high base, attention should be paid to the performance of key movies, and the box office during the season is expected to decline by 15% to increase by 5% compared to the same period last year. As numerous top-grossing films with more than 1 billion yuan in box office during the previous summer season faced certain high base pressures, we judge that this year's total box office during the season may be between 85% (175 billion yuan) and 105% (217 billion yuan) of that of last year. The performance of top-grossing films may have a significant impact on the final box office, and we recommend continuous monitoring of the progress of key movie scheduling and the box office performance after the scheduled movies are released.

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