Anglo-American Resources Group plans to completely restructure its 107-year-old business, one of which is to divest its diamond division De Beers (De Beers). Anglo-American Resources is trying to resist repeated takeover offers from mining rival BHP Billiton Group. The British miner said in a statement on Tuesday that it may divest or split De Beers to “improve strategic flexibility.” The company also plans to sell its steelmaking coal, nickel and platinum businesses as part of an accelerated strategic reform in 2023. De Beers was once a jewel in the crown of the huge business of the Anglo-American Resources Group. With the advertising “Diamond lasts forever, one lasts forever” in the 1940s, its business achieved lasting success. However, in recent years, the rise of laboratory-grown diamonds has put pressure on the diamond market as consumers increasingly turn to low-cost and synthetic alternatives.
“钻石恒久远”神话破灭 钻石巨头戴比尔斯或被母公司剥离
“Diamonds last forever” myth shattered, diamond giant De Beers may be divested by parent company
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