“We did a live broadcast before Xiaomi. The traffic was fine, but in the end it still depends on the product. This is the number one competitive advantage.” In an interview recently, Li Bin, Chairman and CEO of NIO, said that users buy cars because of products, not because of traffic, and that companies will eventually return to the essence of products and services. Li Bin believes that using traffic to expand popularity and let more people know about the company is something NIO needs to learn; however, NIO's main focus should still be on how to make good cars and provide good services. “When ET7 was defined in 2020, I was too optimistic about intelligent driving. This was the biggest lesson.” Li Bin said that if you don't master the degree of matching between technology and user experience, problems are likely to occur. Looking at it now, ET7 has been punished because of the normal backseat.