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经济日报:短剧付费莫玩套路

Economic Daily: Don't play the routine of paying for short dramas

Breakings ·  Apr 13 06:28
The Economic Daily article points out that currently, paying for a single episode, embedding ads, and membership subscriptions are the main ways to monetize the revenue of short dramas. With the advent of the era of boutique skits, extending the IP industry chain and stimulating integration effects is a wise move to maximize benefits. Currently, skits are being integrated with games, VR, etc. in production to explore new forms; in terms of content, they are being integrated with cultural tourism to release new momentum. Moreover, Chinese skits are becoming increasingly popular. Since 2023, more than 40 short drama apps have tested the waters of overseas markets, with a cumulative total of nearly 55 million downloads and 170 million US dollars in revenue from internal purchases. The commercial value of high-quality skits needs to be further developed, so there is no need to calculate consumers on a paid routine. Upgrading cultural consumption is the general trend. The short drama industry needs to take a long-term perspective and seek change, shift from “putting in lots of gambling hits” to “controlling quantity, improving quality and winning word of mouth”, and continuously improving quality content, so the track can get wider and wider.

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