The size of the short drama market is expected to exceed 50 billion in 2024

Breakings ·  Feb 21 07:42
In the past 2023, if you were to talk about the hottest tracks, you must have skits. This year, short dramas on many major short video platforms became popular, such as “Temptation” on Tencent Video, “Wind and Moon Change” on Mango TV, as well as “Escape from the British Museum” and the Kuaishou Starlight skit “Donglanxue”, which was broadcast on multiple platforms such as Douyin, Kuaishou, and Station B; there were also mini-program skits that went viral, and became popular due to the characteristics of “short, flat, and fast” and “cool text.” According to the “2023 Short Drama Industry Research Report”, in 2023, the short drama market reached 37.39 billion, and is expected to exceed 50 billion in 2024; in the first 8 months of 2023, 3,574 short dramas were registered for filming nationwide. (Beiqing Daily)

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